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How to Increase Traffic and Generate Leads with Landing Pages

How to Increase Traffic and Generate Leads with Landing Pages

I was talking to a client on the phone the other day about a direct mail campaign he had just initiated. He was asking me how we could measure how effective the campaign was at increasing traffic to his website. Unfortunately, we hadn't talked before he designed and ordered the print pieces and they had already gone out with just his home page on them.

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