I was talking to a client on the phone the other day about a direct mail campaign he had just initiated. He was asking me how we could measure how effective the campaign was at increasing traffic to his website. Unfortunately, we hadn't talked before he designed and ordered the print pieces and they had already gone out with just his home page on them.
Call To Action
As you add more and more content to your website and blog, you will slowly begin to attract more interested readers. If you really want to rapidly increase your readership you need to use social networks.
Are you telling your readers what to do next? Setting a clear call to action will improve your lead generation and conversion!