Ten years ago, I might have spent a significant portion of a client meeting educating my client on how more and more consumers are using the Internet to shop and compare businesses and providers. Today, I generally do not have to make that argument since we all understand that no one uses their Yellow Pages anymore. Instead, I am now talking more and more about mobile. This is another critical evolution in how our society uses technology to connect and interact, and businesses that leap to take advantage are going to reap the rewards.
One of my website clients recently called me with some email support questions. It seems her old computer died and she needed to replace it with a new laptop. Fortunately she subscribed to an online backup system so all her data was saved, but it turns out her biggest issue was Windows 8.
If you're not familiar with it, the Apple TV is a device that you can connect to your TV to stream multimedia content from your computer, network and the Internet. Common uses include playing videos from YouTube and iTunes, and music from iCloud. It's a small black box that comes with a remote (or you can use the iPhone or iPad app) and costs just $99.
So what's the big deal?