Brian Solis

“Social Media is about sociology and psychology more than technology.” – Brian Solis

“Social Media is about sociology and psychology more than technology.” – Brian S

In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It's all about relationships.