With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature is an understanding of just how important your profile pic really is. If you're using a website or service for personal use, you can certainly feel free to upload whatever image you want and go about your day. If you're there for business though, think again.
Ah, the old days of doing business and getting the word out—like pinning a business flyer or card on a bulletin board in the local grocery store. Now "pinning" business materials to promote and market is a little more advanced and a little more digital. Social networking site Pinterest allows users to "pin" images of things are inspiring, such as pictures of cool gardens or a favorite sports team.
Millions of us use social media to connect with friends, family, and random people around the world. Indeed it is precisely this connectivity that makes social media an immensely powerful tool if you want to grow and improve your brand image. So if you are new to the concept of using social media to promote your business, how can you make it work for you?
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