For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources.
For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred to as Anchor Text and was a very effective means for improving your site ranking in Google.
Every business website needs good backlinks, and we often tell our clients to work on getting backlinks. However, not everyone understands what a backlink is or what makes a good backlink. We'll provide an overview so that, by the end, you'll have a great understanding of the importance of backlinks for your website, and will even have some great sites to visit immediately to start building your backlinks.