I honestly don't think even Apple was prepared for how popular the gold iPhones were going to be. One might argue that limiting availability was a brilliant marketing strategy to create urgency and demand, but the fact that some stores only received a few handsets, and that many carrier stores have yet to receive or sell a single gold unit suggests that it was simply a matter of underestimating how many people would fall in love with the sparkly iPhone.
The months of speculation are over. Apple has held their event and officially ended the rampant rumors on what is coming in Apple's flagship product: the iPhone. And surprisingly, the rumor mill was largely spot on, as Apple did indeed release two different iPhone models, as expected, along with many of the features that have been discussed and debated.
Apple announced the much-anticipated iOS7 today during WWDC's keynote address, and it did not disappoint. Among the many improvements and new features, one area that Apple has come a long way in addressing is Security. From keeping our logins and accounts secure, to helping to stave off iPhone theft, security is clearly a priority for Apple.
Remember when the news about the first iPhone came out? Many people anticipated the release of this revolutionizing gadget, but there were also some who remained skeptical about ditching their feature phones. They wondered how a smartphone like the iPhone would fit in their lives because they thought they already had everything they needed with their trusty Nokia or Sony Ericsson phone. Now, the same thing is happening with smartwatches.
A recent audit on technology has earmarked security howlers in three of the biggest names in tablet devices, which has raised a lot of concerns with regards to the security ramifications of allowing employees to bring their personal devices at work.
One of my website clients recently called me with some email support questions. It seems her old computer died and she needed to replace it with a new laptop. Fortunately she subscribed to an online backup system so all her data was saved, but it turns out her biggest issue was Windows 8.
As expected, Apple announced at an event today the new iPad Mini. With a 7.9" diagonal screen, but the exact same pixels and resolution as the current iPad, the iPad Mini weighs in at 0.68 lbs., 53% less than the 3rd generation iPad. It will be available in both black and white. What was suprising is that Apple also announced a New iPad, a fourth generation model, just 6 months after releasing the 3rd generation. This release comes with marked improvement in the tablet's technology and capabilities.
With iOS5, Apple introduced us to iCloud, the easy way for us to backup and store data from our iPhones. Every Apple user receives an iCloud account with up to 5GB of storage space, with the option to purchase additional space. While the upgrade option is nice, many of us would prefer not to have to pay for more storage space. However, it's easy to fill that 5GB and before you know it, you don't even have space to complete a system backup.
The rumor mills have been working full time lately. Apple has worked hard in recent years to get followers and the media excited for upcoming new products by carefully restricting what information is released, and instead, scheduling major events to unveil what's new.
In the past, most events have included a number of minor changes like software updates or improvements to other products, as side stage to the Major announcement, like the New iPad.