Search Engine Optimization

SEO Fitness Workbook, 2012 Edition: Your Step-by-step Guide to Dominating Google and Bing

SEO, or Search Engine Optimization, is all about getting your company to the top of Google's free listings. Millions of customers use Google daily to find companies, products, and services. Do they find you at the top? The SEO Fitness Workbook guides you step-by-step through the process of successful SEO, starting with your keywords and proceeding through good SEO-friendly content, link building, and even social media.

Search Engine Optimization (SEO): An Hour a Day

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.