Why Chromecast Wins

Why Chromecast Wins

Google announced today a new product that rivals Apple TV, Roku and others. Chromecast is a device that connects your computer with your HD TV, allowing you to stream content, much like these other devices.

Like AirPlay, you will be able to click a button to send whatever you're viewing to your TV. The Chromecast device, which costs just $35, plugs into your TV's HDMI port and connects your TV to your WiFi.

Why Chromecast Wins

What's different about Chromecast, and why it's going to beat Apple TV and dominate the new TV industry, is the fact that Chromecast is running a simplified version of Chrome OS, and Google has released the Chromecast SDK for developers.

According to the announcement:

To ensure a great Chromecast experience over time, we've built Google Cast, a technology that enables developers to build consistent, intuitive multi-screen experiences across mobile devices and TVs. Today, we’re launching a preview version of Google Cast with more information for developers on our Google Developers blog. A handful of early developers are already working on enabling Google Cast technology in their apps, so more supported apps are coming soon. And while the Chromecast device is the first instantiation of Google Cast, we expect the technology to be embedded in a range of hardware from our partners in the future.

That means that developers can create custom apps and content just for Chromecast.

This is huge.

Contrast that with Apple TV, which does not currently permit development of iOS apps unless specific arrangements are made with Apple.

Imagine apps that turn your Android device into a game controller with the video displayed on your HD TV. Imagine being able to conduct Hangouts on your TV. Imagine anything that you do on yoru smartphone or laptop or tablet, and more.


Chromecast is certainly about sharing movies and video and fun clips to your big screen, and that's great. The fact that it's priced so affordably, and comes with three free months of Netflix, makes it a no-brainer. But the idea that more is to come - a LOT more - is what makes Chromecast the new King of living room content delivery.

Chromecast is available in the Google Play Store now, and promises to ship by 8/7. Will you get one?

Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.

Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."


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