Updated Gmail App Now Available
Last week, Google released a major update to Gmail to make it more organized, and those changes are now available in an update to the mobile apps.
As we discussed, the update brings automatic filtering to incoming messages, according to several preset filters that now display along the top of the inbox on desktop, and in the left sidebar on mobile. These categories include Social (for Social Media notifications), Promotions (for deals and coupons and ads), Updates (for invoices and other notifications) and Forums (for discussion topic notifications). And the new Inbox includes a default tab for Primary that contains your most important emails.
The new mobile apps bring these updates to your mobile phone, but configuring them remains a function of desktop settings. To enable the new Inbox, log into Gmail, click on settings and choose Configure Inbox. You can then choose which tabs to enable.
One other change that comes with today's update is in Notifications. You can now choose what kinds of emails you see notifications for, whether it's all messages, only important messages, or none at all, and you can adjust your notification settings on a per account basis, if you have more than one Gmail account configured.
As a new Gmail user, I'm very much enjoying these updates and appreciate the effort Google is putting into helping me organize my Inbox and manage my incoming email. Even though i've taken great pains to reduce social media notifications and other automated emails, I still receive hundreds of emails a day. I have also found Gmail's Spam filtration to be superior to my old Outlook installation.
Gmail appears to be well-suited for business owners seeking a quality and consistent email platform, and I will be writing more about business-use cases soon.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."