The Return of the PageRank
Well, we should probably know better. When it was suggested back in May by Google that we would not see any more updates to pageRank this year, and that the metric would likely be phased out completely, we should have known better. We should have realized that either the metric would be kept, or it would be replaced with something even better.
For the uninitiated, PageRank is the numeric value of a website between 0 - 10 that is used by Google to help determine where a website ranks within search results as compared to other websites in the same result set. The value is determined using all of the ranking factors that Google collects, and achieved via the complicated ranking algorithm that Google has developed.
The higher the number, the better.
Since May, those of us who look at PageRank have been in the dark as to whether there's been any change or improvement in our scores, but no longer.
PageRank is back.
As of this morning, website owners and SEO consultants are waking up and rejoicing (hopefully) because now, we can see where our sites stand in an easy-to-digest number.
How is your site doing?
I use a handy Chrome Extension to monitor PageRank and Alexa Ranking for my own site and any site I visit, but you can head over to http://www.prchecker.info to see your own site's value. I was pleased to see http://www.TheSocialMediaHat.com rise from PR3 to PR4 over the past 6 months.
To learn more about how PageRank is updated, listen to Matt Cutt's explanation:
UDPDATE: Mark Traphagen found this nugget from Matt on Twitter, explaining why the sudden update:
A rare PageRank update: http://t.co/qMKGOd1UlP Team was fixing a different backend service and did a PR update along the way.— Matt Cutts (@mattcutts) December 6, 2013
If you have questions, or have found that your site needs a lot of help, please contact me!
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."Follow @Mike_Allton