LinkedIn Takes a Page from Klout
If you have a Klout account, you know that each day you are given a set number of K's which you can use to indicate topics other users are influential in. The giving and receiving of K's is an activity that generates a lot of user activity and keeps Klout users coming back daily. Now, LinkedIn is doing something along the same lines.
In a blog post, LinkedIn explained, "With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet."
Each time you endorse a skill for one of your connections they will receive a notification. It also generates activity for your profile that others can see.
It's too early to judge whether or not your connections will be impressed by your number of endorsements but initial opinions seemed to suggest that would not be the case.
Unfortunately, this seems like yet another "change" to LinkedIn whose sole purpose is to coerce users into returning to and spending more time on the LinkedIn site. A few weeks ago we asked the question, "Is the LinkedIn experience getting better or worse?" and most of our feedback was that it's getting worse. This seems to be more of the same.
Will it work? Will you spend more time on LinkedIn? Do you see any real benefits to the Skill Endorsement feature?
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By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."Follow @Mike_Allton