LinkedIn Rolls Out New Design

As expected, LinkedIn, the social network for professionals, has rolled out a new design and layout for their users designed to streamline and improve the user experience. Changes include:

  • A Simpler Design - the new LinkedIn layout has been simplified dramatically. Menus, content blocks and ads have been moved and reconfigured, and the overall color scheme has been adjusted to provide more contrast as well as a more contemporary appearance.
  • Important Updates on Top - The LinkedIn recommendations takes new importance and precedence now. You'll immediately see your news updates and linked articles starting just below the header of the new home page, but the top-most articles and updates will be those selected automatically by LinkedIn as being more relevant to you.
  • More updates, fewer clicks - When reading through updates and linked articles, when you approach the bottom of the page, the screen will automatically update and provide additional articles. This is the trend in online streams of content and is a great implementation.

According to the LinkedIn blog entry from July 16th:

We’re always looking for new ways to make the Homepage experience better, more efficient and a place where you can come everyday to get what you need to be productive and successful. This is just the beginning of many more exciting, new features we plan to bring to the Homepage to offer more customization and functionality this year. We look forward to making the LinkedIn Homepage your go-to destination to discover and discuss what matters to you, your industry and your professionals network around the world.

LinkedIn Rolls Out New Design

So far, we're impressed with the new layout and really enjoy the new color scheme. What do you think? Do you like the new way that news updates scroll and are sorted? Do you think LinkedIn does a good job of providing news updates that you actually want to see?

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Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.

Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."