LinkedIn Passes 200 Million Members
LinkedIn announced today that the professional social network has passed 200 million members. It's a tremendous milestone and the announcement went on to break down how that membership is comprised.
For instance, the site boasts 74 million members in the United Sates, and 11 million in the United Kingdom. Interestingly, India has actually surpassed the UK for second place at 18 million members.
LinkedIn is gaining approximately 2 new members every second, and a great many of those are coming from countries like Turkey, Brazil and even China.
From an industry perspective, Information Technology (IT) represents the largest segment at 4 million members, followed by Financial Services, Higher Education, Computer Software and Telecommunication.
LinkedIn has long been considered the ideal platform for presenting your professional background and engaging other professionals, but how does it compare to other social networks?
- Facebook: 1 Billion (Oct. 2012)
- Twitter: 500 Million (June 2012)
- Google+: 400 Million (Sept. 2012)
- MySpace: 250 Million (May, 2012)
- LinkedIn: 200 Million (Jan. 2013)
- Instagram: 100 Million (Nov. 2012)
- Foursquare: 25 Million (Sept. 2012)
- Pinterest: 11 Million (Nov. 2012)
Of course, these numbers represent accounts only, not necessarily active users. If you're interested in the numbers of active users, we'll need to look at how much activity each network receives on a month-to-month basis. MySpace, for instance, doesn't receive nearly as much monthly activity as LinkedIn. Furthermore, from a business perspective, just because a network has more users doesn't necessarily mean it's the most appropriate platform for social media marketing. What's interesting is that even though it's just a couple years old, Google+ has doubled LinkedIn in users and continues to grow at a faster rate. This is one of the reasons why we generally recommend Google+ as the "Best" social network for businesses, despite LinkedIn's focus on the professional.
It's good to see that LinkedIn continues to grow, particularly outside the U.S. if your business has an international reach. Are you incorporating LinkedIn into your social media marketing strategy? What successes and challenges have you faced?
DISCLOSURE: Many of the links in the article above, and throughout this site, are affiliate links. While there's no additional cost to you, any purchases made via those links may earn me a commission. Rest assured, only products and services which have been rigorously tried and tested are reviewed, and those reviews are always thorough and honest. If you benefited from my review and have a genuine interest in the linked product, your use of the affiliate link is appreciated and allows me to continue writing these kinds of helpful articles. Current examples include Agorapulse, Tailwind, Wishpond or SEMrush. Please also note that I am employed by SiteSell as their Chief Marketing Officer and am fully authorized to share product and company information from extensive personal experience.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).
As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.Follow @Mike_Allton