HootSuite Adds 6 Apps for Analytics and Social Engagement
One of the more powerful aspects of HootSuite, that we'll be discussing in more detail in a future article, is the App Library. Working with third-party partners like YouTube or Tumblr, HootSuite allows members to install available apps and bring additional levels of fucntionality and analytics to their HootSuite platform. Today, HootSuite announced the addition of six new apps designed to enhance the analytics that you have access to, as well as your social media engagement capability.
Offering invaluable insights into your videos and channels, the YouTube Analytics app provides rich analytics data right to your HootSuite dashboard. Get detailed analytics about your audience like how engaged they are, where they live, what their demographic is and where they discovered your content – for every single video. Dive deeper to gain insight on channel and video analytics such as traffic sources, top search terms, monthly subscribers and audience demographics, mobile analytics and more. *
The Vidyard app in HootSuite allows you to manage all of your video content right in your dashboard. Upload, edit and share your videos quickly and easily across multiple social networks. Dive deeper and access detailed analytics like who’s watching what; for how long, or when your audience dropped-off or re-watched a section. This provides content marketers and producers with invaluable insight to tweak content for optimal performance.
Check out how it works:
LeadSift finds and delivers potential leads from Twitter and classifies their intent. In HootSuite, the LeadSift app automatically organizes direct and indirect leads by scanning Twitter and classifying (or rating) a conversation’s intent: whether to buy, churn or for customers requiring support. Easily filter through the noise and find the right conversation. *
12Mass helps brands talk on Twitter with large audiences significantly faster and more efficiently. The 12Mass app for HootSuite offers advanced Twitter search, grouping of similar tweets together and A/B testings with different responses to hone in on your best messages. Increase your ability to communicate with more people by using scripted responses. Build a library of your responses to choose the best response, while keeping it relevant and personal. Start optimizing your conversations with A/B tests, click rates, and more. *
Twtrland is a social intelligence platform that helps you understand your customers and identify your brand’s influencers. The twtrland app in HootSuite allows you to see a visual snapshot of any Twitter or Instagram user including influence metrics, audience demographics, influential skills and more. This helps you to better understand the person behind the tweets, while engaging and nurturing relationships through the HootSuite Dashboard. Find influencers by skill and location to strategically build new relationships and increase your network.
Simple Sales Tracking
Simple Sales Tracking is a web-based sales CRM software for tracking, analyzing and forecasting individual and team sales pipeline and contacts. In HootSuite, the Simple Sales Tracking app allows you to quickly create new leads from a Twitter or Facebook post, specify the warmth of the lead and add details. The app will capture the social message and save it to retain the context of the lead for easy tracking.
These apps bring the HootSuite App Library up to a whopping total of 61 available apps. 61 tools that you can use to customize your dashboard and streamline your activity.
If you haven't yet signed up for a HootSuite account, you can get a free trial here, and you can contact me if you would like additional training and support. You may also want to read the first installment of our HootSuite series: How to Set Up HootSuite for Social Media Success.
* Indicates a Premium App that includes a 2-day Free Trial.
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By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."Follow @Mike_Allton