Google Now for iOS adds Notifications, New Cards and more

Google Now for iOS adds Notifications, New Cards and more

Google Search, the iOS app that gives iPhone users access to the Google Now functions, has received an extensive update that adds Notifications, Reminders, New cards, and the handsfree voice-activation option of "OK Google."

Many of these features were originally announced at Google I/O, and have been available on the Android platform for some time.


The power of Google Now is that it uses a combination of calendar access, monitoring of gmail messages, and other activity to determine what your day and activities are going to be like. Previously, you could open the app to see upcoming flight information, traffic problems on the way to your next appointment, and other information in a Card format. With this update, Google Now can send you push notifications for key events, like when to leave for your next appointment. 


Similar to Siri's Reminders, iPhone users now have a choice. Instead of Siri, they can ask Google to remind them to do certain things or check something out, and all of the reminders are both time and place sensitive, meaning that you can ask Google to remind you to do something when you get somewhere, or as you're leaving.

But in a step up over Siri, Google has also added the ability to be reminded when musicians release an album, a TV show has a new episode, an actor stars in a new movie, or when a celebrity makes headlines. Simply open the app, do a search, and tap on the "remind me" button.

Google Now Nearby EventsNew Cards

Google Search has also added the following new cards:

  • Boarding Passes for your flights
  • Tickets for movies, concerts and events
  • Reservation confirmations for vehicle rentals
  • Warnings when your last train home leaves
  • Lists of upcoming local events

Voice Activation and Redesign

One of the great features that was demo'd at Google I/O was the voice activation. By simply saying, "OK Google" you alert Google Now that you're about to ask a question that Google needs to listen to and answer. That's now been added to the iOS app.

Additionally, the entire app has been redesigned to incorporate a great new look, throw-away cards, and one-touch sign-in among all Google apps.

If you aren't already using Google Search on your iPhone (particularly now that Safari uses Bing by default), I strongly recommend it.

[iTunes Link]

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Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).

As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.