Google +1'd Items Appearing in Stream
Google has announced that, like Facebook Like's, Google+ users will begin to see posts that the people they've circled have +1'd. The annoucement comes from +Shimrit Ben-Yair, and h/t to +Dustin W. Stout for noticing it.
As a Google+ user, you will now begin seeing posts like the screenshot above where it was +1'd by one or more of your friends. It will only be posts that someone you've circled has +1'd, and it won't be every post. The volume of posts can also be adjusted right along with the regular posts from your circles, so pay close attention to your circle volume settings.
You can also control whether or not other people will be able to see the posts that you +1. To get a handle on that, Google has provided some documentation, as it is somewhat buried within your Settings.
This could potentially bring far greater exposure to some of your posts. If you've read some of my earlier blogs about getting What's Hot, you'll know that getting a post recommended generally depends on a combination of shares, comments and +1's. It's unlikely that a post would get recommended, and a subsequently vastly expanded reach, solely on the basis of +1's. But now, if a post from someone you follow is getting a lot of +1's, it's more likely that Google will bring it to your attention.
Conversation and engagement will continue to be important, but now you'll also gain some benefits from sharing a post that many people simply agree with, and show their agreement with a simple +1.
Thanks to some great observation from +Larry Deane, it's been noted that you can see posts that your friends have +1'd even if you aren't connected to the original author. And when you see such posts, Google encourages you to circle the original author by adding a an Add button next to the comments field.
In this example, you can see that Larry was looking at his Home stream and found a post that Dustin had +1'd. The post was by Triberr founder +Dino Dogan, someone Larry hadn't connected to previously. Larry was given a button to Add Dino Dogan in the lower right.
What do you think? Will the new +1'd posts bring more value to your Google+ stream, or more spam? Does this change anything about your posting strategy?
DISCLOSURE: Many of the links in the article above, and throughout this site, are affiliate links. While there's no additional cost to you, any purchases made via those links may earn me a commission. Rest assured, only products and services which have been rigorously tried and tested are reviewed, and those reviews are always thorough and honest. If you benefited from my review and have a genuine interest in the linked product, your use of the affiliate link is appreciated and allows me to continue writing these kinds of helpful articles. Current examples include Agorapulse, Tailwind, Wishpond or SEMrush. Please also note that I am employed by SiteSell as their Chief Marketing Officer and am fully authorized to share product and company information from extensive personal experience.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).
As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.Follow @Mike_Allton