Foursquare provides businesses with a dedicated app
Foursquare announced today that they have released a new app just for business owners. Like Facebook's Pages, the app allows businesses to log in and manage their venues. The app supports multiple venues, and even allows the business to post status updates and respond to tips or comments as that business.
The Foursquare for Business app also allows business owners to post and manage their specials. If you aren't already using specials through Foursquare, use this opportunity to try one right away. Foursquare specials accomplish two things:
- Entice customers to give you their business and return for more (like any coupon or special)
- Reward customers for checking in to your business on the Foursquare platform
Keep in mind that every time someone checks in to your Foursquare venue, that check in is seen by everyone they're friends with on Foursquare. Even better, if your special is good enough, your customers will want to share it with all their friends and may post it to Facebook or Twitter for you.
Finally, using the new app, businesses can quickly log in and see analytics on their venues. You can switch back and forth easily between venues, just make sure that you've claimed all of your venues through Foursquare.com. If you haven't yet, there's a simple verification process to go through.
What do you think? Do you have a Foursquare venue for your business? Have you ever run a special?
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."