Feedly makes massive upgrades in wake of Google Reader closure

Feedly makes massive upgrades in wake of Google Reader closure

When Google announced that Google Reader would be shutting down July 1st, one of the more popular alternatives discussed was Feedly. Feedly is an independent RSS reader that also syncs with your Google Reader account. Fortunately for Feedly users (and Google Reader users as well), Feedly had been aware for some time that Google Reader was going to be shut down, and had been working on a solution codenamed "Normandy" (described in their blog post). In essence, all user's subscription data is being housed and synced to a second server and when Google Reader deactivates on July 1, service will automatically be transitioned to the new server, providing a seamless transition.

Thanks to the announcement and subsequent conversations on social media, Feedly received a huge influx of new users, to the tune of 3 million. But Feedly hasn't been resting idly. They've been busy implementing new features, both on the web service and to their mobile apps.

Browser Update

On March 28, Feedly released 10 new features for their browser version that provided:

  • Firefox upgrade from old v10 codebase to latest v14 codebase.
  • A new left selector design. Less loud – more more all caps.
  • Better read/unread contrast
  • Sort alphabetically
  • Denser, cleaner list view
  • n/p keyboard shortcuts.
  • Fast view switching
  • Faster saving.
  • Better LinkedIn integration.
  • Better recommendations.
  • Memory optimization

Because Feedly is inherently designed to be a magazine-style format, it places heavy emphasis on the use of images, both as covers and thumbnails. The improvements to performance will be of particular interest to Google Reader users who were used to that fast-loading, graphics-free service.

Mobile Update

On April 1, Feedly also released an update to their mobile app that included:

  • New Feed Search and Discovery
  • New Title Only View. More controls over layouts.
  • Enhanced Sharing and Save for Later
  • New "Must Read" Section to easily organize the feeds you don't want to miss
  • Customize Favorite Sharing Tool to G+, Buffer, Twitter, Facebook, Email or browser
  • Customize Favorite Save for Later Tool to Pocket
  • Mark as read card at the end of each section
  • Pull to refresh in the home selector

The Title Only view is convenient for users who have very active feeds and you're looking for specific items. And the Must Read section is something unique to Feedly. While you can assign an RSS feed to a category, you can also choose to mark it as Must Read so that you will always see the latest updates from that site.

Can Feedly Replace Google Reader?

In a word, absolutely. Particularly with these new features and enhancements, I have found Feedly to not only be an adequate replacement, but superior in many respects. The interface is certainly more attractive (I used Newsify on my iPhone and iPad), but I also have options in terms of customizing the layout and order according to my needs. And the sharing options are far more convenient.

More importantly, now that all of my RSS subscriptions are safe and accessible, I can also take advantage of Feedly's Explore tab. Feedly is more than just an RSS reader for your subscriptions. The Explore tab includes many, many feeds from key media sources so that you can browse stories from Tech, News, Business, Gaming, Design, Photography, Fashion, Cooking, DIY, Sports, YouTube, Cinema and more, and even in alternate languages.

Everyone uses RSS feeds in different ways. I subscribe to peers and colleagues so that I can continue to keep myself informed and educated, and I use custom RSS feeds from Craigslist to scan for new business ads. But more importantly, I use RSS feeds to subscribe to the blogs of the businesses in my industry like Google and Facebook and Apple, so that I can monitor announcements for newsjacking opportunities and stories. The Explore option gives me access to so many other news sources to browse through, it makes Feedly my one-stop shop for news and information.

What do you think? Have you tried Feedly, or is there an alternative that you'd recommend even more?

Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.

Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."


Love to read and learn? Join the thousands of bloggers, businesses and marketers who have benefited from Mike's lengthy posts. ;) Have the latest articles and resources emailed to you, plus exclusive content and insider tips!

The Unofficial Book On HootSuite: The #1 Tool for Social Media Management

Advanced Social Media Marketing from AgoraPulse