Always On Top Of Social

Mike Allton, Virtual Event Consultant

Mike Allton is a virtual event strategist, an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He teaches an holistic approach to using content, social media, email marketing and search engine marketing to drive traffic, generate leads, and convert those leads into sales.
 
Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.
 
When he isn’t writing yet another blog post, Mike also serves as the Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands.
 
Agorapulse is a robust social media management tool favored by agencies and social media influencers around the world. Featuring support for all major platforms and a host of scheduling options, Agorapulse is designed to help managers save time. The reports are extensive and easy to export, and the streamlined monitoring allows users to quickly respond to messages and get to Social Media Inbox Zero.
 
Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.

The Virtual Event Strategist Podcast

Wondering how you’re going to pull off a major virtual event, and turn it into a successful, repeatable strategy for your business? Overwhelmed by all of the details facing you, and all the choices in virtual event platforms and tools? Mike Allton, with years of experience running massive virtual summits, webinars and other events for himself and global SaaS companies, is your host. He’s your connector between the brand awareness and lead gen you want, and the virtual event strategy you need today. When you don’t have time to sit through countless sales demos and sift through dated books, The Virtual Event Strategist Podcast is your salve.

A Personal Note From Mike Allton, Dynamic Speaker

Hi, I’m Mike.

Thank you for considering me as a speaker for your upcoming event.

Obviously, you want someone who knows the ins and outs of digital marketing. Someone who can inspire your audience with what’s possible but also give them specific tactics they can execute upon.

And, of course, you want someone who walks their talk and knows the latest in this ever-changing digital landscape.

If you’re nodding your head to all of this, then you’re in the right place.

While many people get on stage and speak about social media and digital marketing, I’m the real deal.

I am the founder of The Social Media Hat, an award-winning blog and social media agency, as well as Head of Strategic Partnerships at Agorapulse, the top rated social media management tool.

I take a holistic approach to digital marketing, combining strategy with tactics to provide clients with the greatest return on their investment. Moreover, I help businesses understand the long-term value of a great content strategy and help them in weaving that content into their overall marketing plan.

I have worked with everyone from solopreneurs to major corporations to deliver measurable results, including Gary W. Goldstein, producer of Pretty Woman, Brad Fiedel, composer for The Terminator, and brands like PBS, Hubspot, Post Planner, and Agorapulse.

Popular topics I cover when presenting:

  1. The Blogger’s Mindset – How To Create 10X Content 10X Faster
  2. How To Turn Social Media Activity Into Valuable Website Content
  3. Understanding Social Media & Content Marketing
  4. How To Create A Blog Post In 45 Minutes Or Less
  5. How To Integrate Social Media Into Your Overall Marketing Plan
  6. How To Craft A Marketing Plan
  7. The Right Social Media Tools For Business Success

If you’ve never seen me present or heard me online, here’s a YouTube Playlist of live interviews and recorded presentations. And here is a series of panel interviews I conducted featuring Guy Kawasaki, Rebekah Radice, Mark Schaefer, Joe Pulizzi and others. That will give you a taste of what I can do.

Naturally, I want to make sure that I’m the best fit for your upcoming event.

That’s why I customize each presentation for my audience. I want to know that attendees are walking away with real value that’s relevant to their roles.

However, I also realize that I may not be the best person to tell you how well-received my presentations have been.

Take a look at these responses from some recent events:

“Loved the newsjacking idea, great tips and tools, THANK YOU! My favorite presentation of the day!” – Jessika Phillips, NOW Marketing Group & Founder of Social Media Week Lima

“Mike, thank you so much for guest lecturing to my Social Media Marketing students about Blogging strategy. The students, as well as I, learned so much. In fact, we learned things not even on our radar. All you taught us about understanding your audience, being timely and asking yourself will they care was critical. Our blogs in the College of Business are challenging to say the least as we have many types of readers: prospective students, students, faculty, parents, and alumni. Our student run blogs and social media for the college will be greatly enhanced as a result of your lessons. Thank you so much and I hope you are on board to guest lecture again next semester. We would love to have you back once again.” – Prof. Perry Drake, University of Missouri – St. Louis

“Mike’s presentation was fabulous. He delivered highly relevant and useful information, coupled with great visuals. Mike’s tone of voice is confident and reassuring, which helps the audience to trust him quickly. Working with Mike to set up our webinar went very smoothly. He’s that magic combination of professional and flexible.” – Susan Moeller, Sr. Marketing Manager, BuzzSumo

Sound good? Let’s talk!

Social media is all about engaging in conversation and building relationships. So, if you like what you’ve read so far, click here to schedule a time to talk! I am also available to conduct workshops, participate in panels, and moderate Q&A’s.

Upcoming Events

Aug 11 | AMA Phoenix, presenting “The Future of Virtual Events”
Aug 25 | Agency Summit ’22
Sep 13 | Content Marketing World, presenting “How To Create 10X Content 10X Faster”
Oct 24 | Social Media Conference Suriname, presenting “Social Media Refocused”
Mike Allton Speaking To A Packed House
Mike Allton Speaking To A Packed House

Past Events

2022

June 30, 2022 – Social Media Day San Diego, presentation of “How To Create The Ultimate Ambassador Program to Build Brand Visibility”

2019

November 13, 2019 – Social Success Summit, presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

November 12, 2019 – University of Missouri – St. Louis, Fall Semester – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

June 19, 2019 – Social Media Week Lima 2018, Lima, OH – Content Marketing panelist

February 23, 2019 – University of Missouri – St. Louis, Social Media Strategies – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

February 12, 2019 – University of Missouri – St. Louis, Spring Semester – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

February 12, 2019 – University of Wisconsin – Madison, Content Marketing Presentation and Q&A

March 6, 2019 – National University, Content Marketing Presentation and Q&A

April 9, 2019 – Buzzsumo, webinar presentation of “Top 10 Social Media Myths Busted”

April 16, 2019 – Midwest Digital Marketing Conference, St. Louis – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

April 16, 2019 – Midwest Digital Marketing Conference, St. Louis – 3-hour workshop on Content Marketing Strategy 

April 16, 2019 – Midwest Digital Marketing Conference, St. Louis – VIP Q&A Session 

2018

University of Missouri – St. Louis, Fall Semester – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

Social Media Week Lima 2018, Lima, OH – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

Buzzsumo – webinar presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

3Day MBA – webinar presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

University of Missouri – St. Louis, Spring Semester – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

Midwest Digital Marketing Conference, St. Louis – VIP Q&A Moderator with Aimée Knebel, Yelp Regional Marketing Director

Midwest Digital Marketing Conference, St. Louis – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

Venture Café, St. Louis – panel discussion on “Top 5 Ways To Monetize Your Social Media Followings”

FastTrac Growth Venture, Alton, IL – presentation on “Understanding Social Media & Content Marketing”

2017

Tailwind – webinar presentation of “Blogging – The Foundation for Pinterest Marketing Success”

University of Missouri – St. Louis, Fall Semester – presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

PromoRepublic – webinar presentation of “How To Turn Social Media Activity Into Valuable Website Content”

Hochschule Bremen University, International Summer School – webinar presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

FastTrac Growth Venture, Clayton, MO – presentation on “Understanding Social Media & Content Marketing”

University of Missouri – St. Louis, Spring Semester – webinar presentation of “The Blogger’s Mindset, How To Create 10X Content 10X Faster”

More Feedback

“Hi Mike – You did an excellent job at moderating the VIP session yesterday at the MDMC conference with Aimee! It was a pleasure to be part of that session.” – Melissa

“Mike’s class was great!” – Karen

“Great advice on blogging.” – Dawn

“I enjoyed your talk at MDMC, thanks for the tips and all the notes I took home with me. You gave me practical how to steps I can use.” Donna

“Your presentation on blogging was TOPS, sir! Thanks for sharing your knowledge. I blog all the tie for work (agency clients), but am launching my own business this year and needed advice on how to approach it with fresh eyes. You gave that to me!” – Mandy

“I really enjoyed and learned from your Webinar on blogging just now. Thank you so much!” – Fiona

Click here to schedule a time to talk about how I can help make your event a great one!