With billions of people accessing Facebook, X / Twitter, LinkedIn and YouTube every day… with even more hopping on Instagram, Threads, TikTok, Bluesky, Snapchat and others… there’s incredible opportunity there for businesses.
Businesses that are prepared to take advantage of social media can position themselves to connect with new audiences and engage potential customers!
But not without cost. While any business can create a Facebook Page or Twitter profile for free, it takes planning and determination and skill to make good use of those social media platforms. Savvy business owners and social media marketers will establish profiles, create a strategy, and then execute that plan. They’ll map out topics and themes, ensure they’re sharing a consistent message, and craft posts that resonate with their audience and drive business results.
The challenge for businesses that want to be successful on social media is that they need to create a plan and then execute it.
That’s what the Social Media Planner helps you to do.
Packed with actionable advice in the form of worksheets and calendars, the Social Media Planner will give you 12 months of consistent, directed social media activity. And when it comes to social media marketing, consistency is key!
The Social Media Planner Consists Of…
- Social Media Goals for the Year
- Social Media To Do List
- Monthly Theme Brainstorming
- Post Brainstorming: Questions / Discussion
- Post Brainstorming: Inspirational / Aspirational
- Post Brainstorming: Resources / Sales
- Post Brainstorming: Videos / Events
- Hashtag Worksheet
- Holiday & Event Tracker
- 12 Monthly Social Media Goal Setting
- 12 Monthly Calendars
- Event Connections
- Influencer Planning
- UTM Link Builder
- Tweet Chat Tracker
- A/B Test Log
- Change Log
Each worksheet and calendar has been carefully crafted and prepared as a digital download that you can print on demand. Refer to How To Use The Planner whenever you need to.
Monthly Social Media Calendars
The core of the Social Media Planner is the 12 monthly calendars you’ll receive, each with the flexibility to be used with any month.
You’ll have prompts to indicate posts to Facebook, Twitter, Instagram or LinkedIn, plus space for an optional additional network like YouTube or Pinterest or TikTok, if you wish. You can note your theme for the month as well as sub-themes for each week to keep your messaging and information consistent. Give yourself a reminder to use UTM Parameters and important Hashtags, and write down any notes or tests you schedule or perform during the month.
Whether you’re managing social media yourself, or working with an entire marketing team, you need a plan and schedule to keep everything on track and communicated. While not necessary, the social media planner is designed to work particularly well with social media scheduling tools like Agorapulse.
How Else Is The Planner Used?
Before you start scheduling your social media activity, you can put the Social Media Planner to good use by setting your goals for the year, determining any specific tasks or updates you want to get done, and then brainstorm your monthly themes. I have also included four different worksheets designed to help you brainstorm three different tactical approaches to social media posts, plus a fourth worksheet specifically to brainstorm and plan for social media video content.
Then, as you get into each month, you’ll set your goals and plans for that month and track your initiatives and key results.
When you combine the additional worksheets for building UTM links, researching hashtags and events and influencers, and even tracking A/B split tests, the result will be a highly planned and well-thought out social media marketing strategy.
With the Social Media Planner by your side, you will position you and your business for success. Download your copy today!