Social Media can be used in a number of different ways by businesses. The problem that most business owners run into is that it's not obvious how to use the tools. How can a business promote itself on Facebook? How can a business generate leads through LinkedIn? How can a business engage customers on Google+?
These are just some of the areas in which The Social Media Hat can provide help with social media.
Social Media Strategy
The first step that every business needs to take is to create a Social Media Strategy. This strategy should include not only how you're going to use Social Media, but also identify who your target audience is, and which social networks best fit that target profile. Part of the strategy should also be to identify your resources and abilities as a business, and where your strengths and preferences lie. For instance, if you only have time to truly be active on one social network, then lets try to find the one that makes the most sense for your business AND you can enjoy using.
Social Media Presence
Once we've identified which social networks you need to have a presence on, you need to make sure you have that presence created. You can set up branded accounts yourself, or have us help you with Facebook, LinkedIn, Twitter or Google+.
Social Media Activity
Your Social Media Strategy should also include determinations on the kinds of post you're going to make, and the frequency you're going to make them. Many businesses though don't have time to manage the day-to-day posting and monitoring of their social media accounts. Therefore, social media help often includes ongoing maintenance and activity.
If you'd like help with social media, any aspect of it, please contact us for a free consultation and complete quote on services to meet your unique needs.