Business Blogging is a technique that businesses can use to increase website traffic, generate leads, and convert those leads into sales. In concept it's simple, but execution takes time and expertise. In order to implement an effective content marketing strategy, The Social Media Hat offers help with blogging.
Elements of a Successful Blog
In order to help with blogging and ensure the success of your content marketing campaign, there are certain elements that need to be in place.
1. Professional Website with a Content Management System
Your website must have a professional look that does a good job of communicating your brand and business, and it must be powered by a Content Management System (CMS) so that blog posts can be added regularly and easily.
2. Blog Strategy
This is where we can really help with your blogging - by helping you understand not only the mechanics of blogging, but also identifying your goals and what can be achieved through blogging. For instance, every business needs to profile their target customer and create blog posts that communicate directly with those customers, but they must also identify the different sales cycles that their customers to through and have content prepared to speak to customers at every phase.
3. Search Engine Optimization
SEO is a critical aspect of blogging. Each blog post can help increase a website's ranking in search engines, but only if adequate time and analysis has been executed prior to the post. Businesses must understand exactly which keywords should be targeted, and how that knowledge should be leveraged.
4. Social Media
Social Media is the tool that businesses can use to connect with customers and potential customers, and create an audience for new blog posts. Any help with blogging would be incomplete if it did not include an analysis ad action plan for using and improving a business's presence on social media.
Finally, in order to provide long term help with blogging, we need to have measurements and goals in place so that we can view statics and results if our activity. Businesses want to know their ROI, and with appropriate metrics in place, an ROI for blogging and SEO and social media can be calculated.
If you're ready to implement a strong content marketing strategy and get help with blogging, contact us.