Episode 19: bye hybrid virtual events

November 11, 2021 // by Mike Allton

Reading Time: < 1 minute

In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss:

1. My approach to Virtual Events and the platforms I love today.

2. How I foster brand partnerships.

3. How I leverage influencers as virtual event speakers.

And interestingly, the topic of hybrid events came up… events that combine both an in-person element and a virtual option. And I have to say, I don’t think there’s a future for hybrid events. Listen to the interview to learn more.

LINKS

Social Chatter Blog: https://www.socialchefs.com/meta-new-facebook-metaverse/

Social Chatter Video: https://www.youtube.com/watch?v=xORutSn7eLY

Virtual Event Intensive: https://www.thesocialmediahat.com/virtual-event-intensive/

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.