Instagram has released version 3.0 of their iPhone and Android mobile app. Unlike previous versions which focused on adding new filters and other enhancements, this release features a a number of design improvements and changes. What's new:
News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.
Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user's social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user's score, leaving one to wonder whether or not the score is, or was, accurate at all.
This time, however, things are a little different.
Pinterest, the social image sharing platform that is growing exponentially, has released version 2.0 of their successful app. This release brings with it Android platform support, as well as iPad.
According to the update:
"All new iPad app that makes it easy to pin, repin and browse the web."
It goes on to include, "better usability for the iPhone and improvements to stability and performance." Pinterest account creation is also now possible from the app.
Google+ has announced in a blog post that they are going to begin rolling out "vanity URLs." They say, "Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+. A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+."
Empire Avenue is an online game that has achieved enormous popularity lately. It is a form of stock market, where every player is a stock and you can buy or sell shares in each other. Your share price and dividends are based on not only your in-game activity, but your real life social network activity as well. Users connect their Facebook, Facebook Page, Twitter, Flickr, LinkedIn and YouTube accounts and Empire Avenue automatically records and scores your activity. Users are also able to connect one or more blogs and RSS feeds.
While the follower count doesn't matter, attracting more targeted fans should definitely be a goal. Here's how.
Maintaining a growing and successful Facebook Page and community requires constant updates. Get some ideas here!
Once your Twitter account has been up and running for a while, you'll start to accumulate quite a few accounts that you're following. It quickly becomes unmanageable to simply look at your timeline to see interesting tweets. To better manage your time, you should organize important accounts you want to follow into Lists. We'll review how to do it, as well as some great benefits and ways to use Lists for your business.
We're often asked by our business clients which social network should they use. Certainly, most businesses should have a presence on almost all social media platforms in order to reach the broadest possible audience, but surely one is better than others for business, right? We'll review the top networks and how they can be used for business and perhaps we'll find an answer to that question.
Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today's social media networks. If you are targeting a younger audience, sites like Bebo.com should be a larger part of your social media marketing campaign than more professional platforms like LinkedIn.com. The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be.