Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

The YouTube Creator Playbook [VIDEO]

Most small businesses should be taking advantage of the power of video and social media to reach potential customers, but where do you start? The Social Media Hat has a resource for you.

The YouTube Creator Playbook is a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. Check it out in the Creator Hub at It is a downloadable PDF.

Twitter for Business

The past few years have seen a remarkable growth in the number of online websites and services used for sharing and communicating information about ourselves. For most small business owners, it's been a very overwhelming period, with many simply refusing to acknowledge that mediums like Facebook and Twitter are not going away, and may actually prove beneficial to their business. But how?

Klout Revises Metrics

Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user's social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user's score, leaving one to wonder whether or not the score is, or was, accurate at all.

This time, however, things are a little different.

Pinterest Gets Serious About Mobile

Pinterest, the social image sharing platform that is growing exponentially, has released version 2.0 of their successful app. This release brings with it Android platform support, as well as iPad.

According to the update:

"All new iPad app that makes it easy to pin, repin and browse the web."

It goes on to include, "better usability for the iPhone and improvements to stability and performance." Pinterest account creation is also now possible from the app.

Are Vanity URLs Important?

Google+ has announced in a blog post that they are going to begin rolling out "vanity URLs." They say, "Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+. A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+."

What is Empire Avenue?

Empire Avenue is an online game that has achieved enormous popularity lately. It is a form of stock market, where every player is a stock and you can buy or sell shares in each other. Your share price and dividends are based on not only your in-game activity, but your real life social network activity as well. Users connect their Facebook, Facebook Page, Twitter, Flickr, LinkedIn and YouTube accounts and Empire Avenue automatically records and scores your activity. Users are also able to connect one or more blogs and RSS feeds.