News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.
We will cover what LinkedIn is, how to get your account created, and how to start utilizing the network to help grow and promote your business.
Learn how to use Bold, Italics and more in your Google+ Posts.
Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and strategies for Pinterest success.
In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It's all about relationships.
Klout, the online measurement of your social influence, attempts to analyze and aggregate activity from your social networks to determine how much influence you actually have in social media, and provide you with a Klout Score that may fluctuate daily.
Be Recommendable. Make sure that your customers CAN and SHOULD recommend you on LinkedIn.
Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline how to quickly get up and running on a specific social network. Businesses can go through these posts one at a time or pick and choose which networks they want to start with.