The past few years have seen a remarkable growth in the number of online websites and services used for sharing and communicating information about ourselves. For most small business owners, it's been a very overwhelming period, with many simply refusing to acknowledge that mediums like Facebook and Twitter are not going away, and may actually prove beneficial to their business. But how?
News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.
Growing a Google+ Page is similar to most other social networks. It takes time and effort. But there are a few differences and tips to be aware of.
Instagram has released version 3.0 of their iPhone and Android mobile app. Unlike previous versions which focused on adding new filters and other enhancements, this release features a a number of design improvements and changes. What's new:
Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user's social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user's score, leaving one to wonder whether or not the score is, or was, accurate at all.
This time, however, things are a little different.
Pinterest, the social image sharing platform that is growing exponentially, has released version 2.0 of their successful app. This release brings with it Android platform support, as well as iPad.
According to the update:
"All new iPad app that makes it easy to pin, repin and browse the web."
It goes on to include, "better usability for the iPhone and improvements to stability and performance." Pinterest account creation is also now possible from the app.
Google+ has announced in a blog post that they are going to begin rolling out "vanity URLs." They say, "Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+. A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+."
Empire Avenue is an online game that has achieved enormous popularity lately. It is a form of stock market, where every player is a stock and you can buy or sell shares in each other. Your share price and dividends are based on not only your in-game activity, but your real life social network activity as well. Users connect their Facebook, Facebook Page, Twitter, Flickr, LinkedIn and YouTube accounts and Empire Avenue automatically records and scores your activity. Users are also able to connect one or more blogs and RSS feeds.
While the follower count doesn't matter, attracting more targeted fans should definitely be a goal. Here's how.
Maintaining a growing and successful Facebook Page and community requires constant updates. Get some ideas here!
Once your Twitter account has been up and running for a while, you'll start to accumulate quite a few accounts that you're following. It quickly becomes unmanageable to simply look at your timeline to see interesting tweets. To better manage your time, you should organize important accounts you want to follow into Lists. We'll review how to do it, as well as some great benefits and ways to use Lists for your business.