There are many social media platforms that businesses need to have a presence on, including Facebook, Twitter, LinkedIn and Google+. Some will allow businesses to claim a "unique URL" that is short and personal, like, http://facebook.com/TheSocialMediaHat. Others, however, offer no such convenience.
News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.
We have talked many times about how to increase your followers and the number of people you engage with on Twitter and other social networks. The problem is, we may be doing all kinds of great things to attract more followers, but then sometimes those people unfollow us! As a "what not to do" list, there are several mistakes you may be making on Twitter already that are costing you followers.
Every social network is a little different when it comes to what you can post and how it can look. If you're just sharing your blog title and a link, you're missing out on all kinds of ways to make your posts more interesting, more engaging, and expanding your reach to the broadest audience.
Many businesses and organizations regularly plan and promote events. Traditionally, you might have mailed invitations, published an ad in your local newspaper or trade magazines, or perhaps even advertised on TV and radio. Particularly if you're limited in your marketing budget, Social Media represents a tremendously effective and inexpensive way to get the word out about what you're doing.
Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline how to quickly get up and running on a specific social network. Businesses can go through these posts one at a time or pick and choose which networks they want to start with.