EDITOR'S NOTE: With the demise of Google+, and an increased role in the social media space, how I use social networks has changed significantly since I originally published this article. If that interests you, let me know in the comments and I'll publish a more extensive outline. ~ Mike, March 2019
News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.
How many people are you following on Twitter? If it's more than a hundred, I bet your Home stream is crazy like mine. I don't even look at my Home stream anymore. I have no choice but to use Lists to segregate the people I'm interested in listening to and tweeting with, and if you're not in one of my Lists, I will likely never see your tweets.
More and more people value the easy access and availability of social media content on gadgets and technology. This is because such information provides great value and, most of all, it's free. One thing that works in favor of social media content is that news and information, including technology and gadget articles, are fresh and evergreen.
While the concept of an assembly line of workers to help streamline and improve production has been around for centuries, it wasn't until Eli Whitney's 18th century implementation of a mechanical assembly line for muskets with interchangeable parts that we saw the beginnings of true automation. A hundred years later, Henry Ford began mass producing automobiles and now, factories around the world use automation to create products of all kinds. But this automation has not come without a price.
An estimated 1.4 Billion* people worldwide use social media, but the top 13* worldwide social media sites estimate to have 5 Billion* user accounts. That means if you just take into account the top social media sites and split them evenly across the social media population, each person on average then has 3 social media accounts.
"OK, so now that you have a website for your business, it's time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don't forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set up and be active on. Next, create profiles on YouTube, Flickr, SlideShare, Quora, Foursquare and Yelp, MySpace, Bebo, Orkut, Viadeo, Vine, Pinterest and Instagram, and spend time each and every day engaging followers on every network.
"Nearly 8% of school-aged children in the U.S. have received a diagnosis of AD/HD and nearly 1 in 5 U.S. school-aged children have some form of dyslexia." According to Joan Brennan, creator of the patented Reading Focus Card, there's a growing segment of our population, both children and adults, who are dealing with these kinds of issues and struggle to read.
Pinterest has grown to be a major social networking site that has the potential to greatly increase the traffic to any website, allowing the owners an opportunity to achieve their goals. Whether their goal is to increase revenue sales on a business website or spread the word about a certain topic on a blog, Pinterest will can be a major factor in their success.