If you have a LinkedIn Company Page, an integral part of your marketing strategy has likely been to post regular updates to that page, just as you would your personal profile or any other social network. You might be sharing great articles you've found, new information, or your latest blog post.
Unfortunately, little did you know, many LinkedIn members are not seeing those updates.
You may have received or read about the emails that LinkedIn is sending out. To "celebrate" reaching 200 million members, LinkedIn has sent a series of emails out to select members, congratulating them on an achievement and thanking them for helping to build LinkedIn to what it is today.
LinkedIn continues to develop and improve the Company Page exerience, as well as integrate SlideShare into their platform. Businesses with a LinkedIn Company Page can now share images or files as a status update, not just text and links. The file sharing functionality in particular is interesting since a presentation or PDF that is uploaded will be automatically converted and displayed.
LinkedIn announced today that the professional social network has passed 200 million members. It's a tremendous milestone and the announcement went on to break down how that membership is comprised.
For instance, the site boasts 74 million members in the United Sates, and 11 million in the United Kingdom. Interestingly, India has actually surpassed the UK for second place at 18 million members.