Practical Social Media University has an acclaimed course entitled, "The Ultimate Guide To Facebook Prospecting." The purpose of the course is to help you tap the over 1.1 billion Facebook users and sift through them to find those that would make prospective clients.
Last week, media and press outlets were sent postcards inviting them to an event today, June 20, in which Facebook would talk about a "big idea" that a small team has been working on. The invitation reads, "Join us for coffee and learn about a new product." The press conference is scheduled to begin at 10 AM PST from Facebook's headquarters in Menlo Park, California.
One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I'm a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely you might be to believe that I am that person, but for less famous people, it's easier than you might think. And for normal people, it's an issue of potential identify theft.
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business.
One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages.
Facebook is rolling out a new feature called Chat Heads. Initially for iOS devices, it is designed to be a brand new way to chat.
On the iPhone and iPad, Facebook users will be able to continue chatting from anywhere within the app using "chat heads." Users can also send "stickers" to other users via chat. These changes will be available to everyone in the coming weeks.
Facebook has enabled a nice feature that's been lacking from in-depth discussions - threaded comments and replies. On sites that want to encourage real discussion, participants can reply to a specific comment, and their reply will appear directly under that comment. Instead, what we've had on Facebook for years is just one comment after another, making lengthy discussions sometimes very hard to follow.