Now that Facebook has hopped aboard the hashtag train, there's an entirely new branch of social media marketing that you need to pay attention to. Some of you are familiar with hashtags via a site like Twitter, so you already know the gist of the tags and how to effectively use them. Others, however, are relatively new to hashtags, and thus need a few tips.
Facebook has brought some much-needed functionality to the iPhone: post and comment editing! According to today's update, Facebook users can now edit their posts and comments, and tap to see their changes.
The update also gives users the option to insert a photo as part of a comment on a post from their mobile phone.
Additionally, the update includes:
Live event marketing has diminished through the use of online advertising; with the majority of event marketing now being completed through social media channels. The main benefits to promoting an event online are that it is much more cost effective and a larger audience can be reached. Although your event promotion will be online, you'll still need to do work to successfully market your event through social media channels.
Practical Social Media University has an acclaimed course entitled, "The Ultimate Guide To Facebook Prospecting." The purpose of the course is to help you tap the over 1.1 billion Facebook users and sift through them to find those that would make prospective clients.
Last week, media and press outlets were sent postcards inviting them to an event today, June 20, in which Facebook would talk about a "big idea" that a small team has been working on. The invitation reads, "Join us for coffee and learn about a new product." The press conference is scheduled to begin at 10 AM PST from Facebook's headquarters in Menlo Park, California.
One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I'm a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely you might be to believe that I am that person, but for less famous people, it's easier than you might think. And for normal people, it's an issue of potential identify theft.
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business. After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page.