This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.
Facebook users will soon be seeing which posts are popular and trending on the platform. Will this be a boon for both users and businesses alike?
Now that Facebook has hopped aboard the hashtag train, there's an entirely new branch of social media marketing that you need to pay attention to. Some of you are familiar with hashtags via a site like Twitter, so you already know the gist of the tags and how to effectively use them. Others, however, are relatively new to hashtags, and thus need a few tips.
Facebook has brought some much-needed functionality to the iPhone: post and comment editing! According to today's update, Facebook users can now edit their posts and comments, and tap to see their changes.
The update also gives users the option to insert a photo as part of a comment on a post from their mobile phone.
Additionally, the update includes:
Live event marketing has diminished through the use of online advertising; with the majority of event marketing now being completed through social media channels. The main benefits to promoting an event online are that it is much more cost effective and a larger audience can be reached. Although your event promotion will be online, you'll still need to do work to successfully market your event through social media channels.
Practical Social Media University has an acclaimed course entitled, "The Ultimate Guide To Facebook Prospecting." The purpose of the course is to help you tap the over 1.1 billion Facebook users and sift through them to find those that would make prospective clients.
Last week, media and press outlets were sent postcards inviting them to an event today, June 20, in which Facebook would talk about a "big idea" that a small team has been working on. The invitation reads, "Join us for coffee and learn about a new product." The press conference is scheduled to begin at 10 AM PST from Facebook's headquarters in Menlo Park, California.
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