SEO

News and articles on Search Engine Optimization for business websites.

Why do I see t.co as a referral source in Google Analytics?

Why do I see t.co as a referral source in Google Analytics?

As we continue to explore Google Analytics, one of the key areas of attention is Referring Sites. These are the sites that sent traffic to you. This is a critical statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns.

How To Target Keywords

How To Target Keywords for Search Engine Success

The focus of every Search Engine Optimization effort should be to target a specific set of keywords, but how does a small business owner go about deciding which words and phrases to include? We'll outline what it means to have targeted keywords, how to go about getting them, and where to use them, so that you can make sure that your website, and your web content, is optimal.

Essentials of a Link Building Campaign

Essentials of a Link Building Campaign

Link building is a process of improving website visibility and traffic. Usually, the more the links come to your site via different sources, the more traffic your site will receive. However, link building is a tedious process which requires proper allocation of resources and time. Also, awareness of effective link building techniques and their appropriate implementation can go a long way towards link popularity.

The Importance of Good Backlinks

The Importance of Good Backlinks

Every business website needs good backlinks, and we often tell our clients to work on getting backlinks. However, not everyone understands what a backlink is or what makes a good backlink. We'll provide an overview so that, by the end, you'll have a great understanding of the importance of backlinks for your website, and will even have some great sites to visit immediately to start building your backlinks.

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