More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords.
News and articles on other marketing methods and topics like Pay-Per-Click, Press Releases and more.
If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been hesitant to pay any attention at all to what giant companies like Coca-Cola were doing, since the marketing budgets were so different as to be laughable. Coca-Cola would spend more on one TV ad than a smaller company might spend on their entire year's marketing. Now, however, things are changing.
Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It's a little complicated as you will need to create an HTML webpage as part of the process, but I'll outline the basics for you here.
There are many different kinds of content that you can use to market your business. One in particular that can be extremely effective is Interviewing. Simply identify influential people in your business and industry and conduct an interview with them.
As 2012 comes to a close, the thought at the top of my mind is THANK YOU! Thank you to my clients for being great and supporting me throughout the past year. Thank you to my readers for enjoying, commenting and sharing my writing. And thank you to my friends and family for taking this journey with me. I appreciate everything that all of you do.
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation.
A business owner who tries to handle their marketing themselves risks wasting a lot of their own time, and potentially getting nothing in return. This is where a social media consultant can really help!
Though it is often overlooked, your email signature is one of the easiest and most effective marketing tools that every professional can use. Many people like to make their signatures fun and catchy, to try and reflect their personality, while others may skip the exercise entirely. We'll explain why signatures are important and what some of the best guidelines are to ensuring your signature's success.
One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!
If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website is hosted with The Social Media Hat for instance, you can have as many email addresses, forwarding accounts and auto responders as you want.
Every year, Americans celebrate the first feast of the Pilgrims by coming together with family and friends for Thanksgiving. Starting at midnight Thanksgiving and for the next four days, retail businesses are on overdrive as spending for the Christmas Season commences, first with Black Friday, then with Small Business Saturday, and then finally with Cyber Monday. These days represent major opportunities for businesses small and large alike to reap great profits, but how did these shopping traditions start?