News and articles on other marketing methods and topics like Pay-Per-Click, Press Releases and more.

How to Create Your Business Email Signature

Though it is often overlooked, your email signature is one of the easiest and most effective marketing tools that every professional can use. Many people like to make their signatures fun and catchy, to try and reflect their personality, while others may skip the exercise entirely. We'll explain why signatures are important and what some of the best guidelines are to ensuring your signature's success.

Why Your Email Address is So Important

One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!

If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website is hosted with The Social Media Hat for instance, you can have as many email addresses, forwarding accounts and auto responders as you want.

Black Friday, Small Business Saturday and Cyber Monday

Every year, Americans celebrate the first feast of the Pilgrims by coming together with family and friends for Thanksgiving. Starting at midnight Thanksgiving and for the next four days, retail businesses are on overdrive as spending for the Christmas Season commences, first with Black Friday, then with Small Business Saturday, and then finally with Cyber Monday. These days represent major opportunities for businesses small and large alike to reap great profits, but how did these shopping traditions start?