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Mike Allton's blog
There are a lot of different social listening dashboards that you can use to monitor activity of your followers and people interested in your brand. Here's why.
I'm working with a small team of people whose sole mission is to find a way to help fellow bloggers and entrepreneurs. Are you interested?
In this article, I'll share with you how I created my own branded cover photo for LinkedIn, all within Canva, and reveal all of the details and pitfalls you need to consider.
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.
There are four areas of your business you should be looking at and evaluating for the new year: Your Content, Your Audience, Your Platform and Your Business Goals. Start here.
There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.