Mike Allton's blog
As 2012 comes to a close, the thought at the top of my mind is THANK YOU! Thank you to my clients for being great and supporting me throughout the past year. Thank you to my readers for enjoying, commenting and sharing my writing. And thank you to my friends and family for taking this journey with me. I appreciate everything that all of you do.
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation.
By now you've probably heard this week's news about Instagram: they've enacted a new Terms of Service which explicitely states that they can feel free to sell or use your images without your consent or payment. People have been blogging about it, posting to Facebook, and it's even been in the mainstream news.
One of my website clients recently called me with some email support questions. It seems her old computer died and she needed to replace it with a new laptop. Fortunately she subscribed to an online backup system so all her data was saved, but it turns out her biggest issue was Windows 8.
Eggnog (sometimes Egg Nog) is a traditional element of the Christmas Season. The exact origins of eggnog are unknown, but by the 1600's it was popular in Europe and England, where the aristocracy would drink the sweet, creamy mixture with Brandy or Wine. Due to the taxes on imports, American Colonists turned to Rum from the Caribbean. When the American Revolutionary War disrupted all coastal activity, domestic whiskey and bourbon was substituted, resulting in the recipes and varieties we all enjoy today.
I have an over active imagination. That's part of why I enjoy so much Science Fiction and Fantasy, but it also means I think about things to the point of over thinking. I will start to imagine how a conversation is going to go and before I know it, I'm having a full-fledge argument in my mind. While that kind of worry and anxiety is stressful and a sin, there are definitely some benefits to having an over active imagination that can be applied to your business and marketing.
In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It's all about relationships.
Americans and the World at large have watched and been stunned as more and more groups have rioted and killed over a video that was posted to YouTube.
The purpose of The Social Media Hat is to help small business owners who already wear one too many hats. If you're like most small business owners, you're in charge of your daily business operations, as well as accounting, human resources, legal, maintenance, IT, customer service, sales and even sometime therapist. One top of all that, you're expected to know how to market and promote your business.