• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search
  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search

Whoa, Dude, Social Media Gave Us Our Own Interactive Television!

You are here: Home / Social Media Articles / Whoa, Dude, Social Media Gave Us Our Own Interactive Television!

July 27, 2013 //  by Mike Allton

Reading Time: 2 minutes

The growth of mobile and tablet use to consume entertainment has affected the number of households with televisions. “Zero television” households have increased to 5 million in 2013, compared to only 2 million in ’07, citing a 2013 study from The Nielsen Company. While consumers have been able to watch favorite shows from the Internet for years, live streaming is bumping up the mobile TV platform, and mobile devices will be the key to industry success, according to Turner Entertainment Network. TV apps may be the future of TV — here are some trends to watch for.

Mobile Generation

A mobile app is software that runs specifically on mobile devices such as smartphones or tablet computers. Most devices come with app marketplaces, such as Google Play or the Apple Store, already installed. Network resellers for television are introducing their own streaming apps to enhance the entertainment for viewers looking to watch shows via mobile technology.

Meanwhile, Netflix released a manifesto of sorts on its website discussing the move to TV apps, cited an article from USA Today. The article also mentions that today’s consumers are part of the mobile generation, moving from linear TV to mobile watching devices. Networks are quickly jumping on the app bandwagon. This year, ABC launched its Watch ABC app on web, iOS and Kindle Fire, allowing viewers in select areas to watch their favorite shows via live streaming, according to Engadget.

Time Warner Cable also released a “TV Everywhere” app for Apple devices this year, Adweek reported. Other than offering 11 national networks, the app gives viewers video on-demand access for channels including MTV and BBC America.

On-Demand Apps

On demand is a key feature related to mobile TV apps. These allow TV fans who don’t have time to sit and watch when it airs a chance to see it later without bothering with DVR. Just search for a show and order it from your device.

Other apps are designed with enhancing the viewing experience in mind. TV Guide provides a TV Guide Mobile tool that conducts local searches, channel lineups, and allows users to create watchlists for future viewing, according to MediaPost. When you sit down with a bowl of popcorn and the remote, just check your phone to see your schedule.

Are Apps the Future of Television?

Apps will definitely play a significant role, but it may not be as comprehensive as companies such as Netflix want consumers to believe. Live streaming isn’t perfect technology since it’s dependent on bandwidth and can be less than fluid in presentation. Add the awkward nature of having to hold something while you watch, as well as watching shows on little screens that may not do justice. This may be a mobile generation, but it’s also one that still likes big, high-definition TVs.

What do you think: will apps take over traditional screens when it comes to television? Will streaming devices like the new Chromecast or Apple TV replace Cable? Leave your opinion in the comments.

Photo by Flickr user Tim Reha

Related

Category: Social Media Articles

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

34,720 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Will Passthoughts Replace Passwords?
Next Post: Pinterest gives a gift to businesses with Pinterest Suggestions »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy

May 29, 2023 //  by Mike Allton

Partnership Unpacked, Episode 23, with Justin Levy

Employee Influencer

Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees

May 27, 2023 //  by Chinwoke Nnamani

Employee Advocacy: Some Of Your Best Influencer Options

How To Think Differently About Influencer Marketing w/ Jason Falls

How To Think Differently About Influencer Marketing w/ Jason Falls

May 22, 2023 //  by Mike Allton

Partnership Unpacked, Episode 22, with Jason Falls

More Like This

  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

Footer

Recent Posts

  • How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy
  • Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees
  • How To Think Differently About Influencer Marketing w/ Jason Falls
  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
  • How to Create a Partnership Movement in Your Company w/ Jared Fuller
  • How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

Marketing Resources

  • Partnership Unpacked Podcast
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • How To Craft Your Marketing Plan
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved