What's your focus for 2013?
As 2012 comes to a close, the thought at the top of my mind is THANK YOU! Thank you to my clients for being great and supporting me throughout the past year. Thank you to my readers for enjoying, commenting and sharing my writing. And thank you to my friends and family for taking this journey with me. I appreciate everything that all of you do.
I already wrote at length about my content marketing plans for 2013, but I also wanted to show my appreciation to each of you by giving you a sneak preview. One of my marketing resolutions was to create more eBooks, and you're getting a free copy of the first one, "2013 Focus Series: Creating Great Content."
In this eBook, I outline how you can write or improve the pages of your website to better talk about your business and engage your site visitors. In future books, we'll dive into other forms of content marketing like blogging, podcasting and video.
I hope you download and read the book - it's not long, and let me know if you found it helpful and valuable. I also hope that 2013 proves to be a very successful year for you, and I'm looking forward to helping you along the way. This is my last blog post of 2012 so I want to wish you and yours a Happy New Year!
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."