Welcome to The Social Media Hat!
The purpose of The Social Media Hat is to help small business owners who already wear one too many hats. If you're like most small business owners, you're in charge of your daily business operations, as well as accounting, human resources, legal, maintenance, IT, customer service, sales and even sometime therapist. One top of all that, you're expected to know how to market and promote your business. Oh yeah, and keep up with the daily changes in Internet Marketing so that you're not burning through hard-earned money on marketing campaigns that don't get you any results.
That's all about to change for you.
With The Social Media Hat, you now have a single resource for marketing information. You can register for our free email and get regular updates on what's happening in the Social Media and Search Engine industries and how those changes impact small businesses like yours. You can read through some of our articles to teach yourself how to get started on Twitter or how to better utilize your website's blog. Or, if you're really interested in getting some help, we're here to take some of the work off your hands and really jump-start your business online.
Throughout the week, we promise to add interesting and valuable news stories, articles and blog posts that cover what's going on in Social Media, Blogging, Search Engine Optimization, Marketing, Mobile Apps and General Technology. These updates will be designed to be clear and concise so that you can quickly review them and digest the information. Post comments with any questions you may have and we'll happily answer them.
You can follow us on Twitter, Facebook, LinkedIn and Google+ where we'll regularly share our new content, as well as news and articles we find from other great contributors that we know you're going to appreciate.
Please let us know in the comments below how we can help you. What topics are you interested in reading about? What have you struggled with the most when it comes to marketing your business online? What successes have you had that you're proud of? We're looking forward to hearing form you and working with you to make your business even more of a success. Thanks for visiting!
~ Mike Allton, Editor
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."