Most small businesses should be taking advantage of the power of video and social media to reach potential customers, but where do you start? The Social Media Hat has a resource for you.
The YouTube Creator Playbook is a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. Check it out in the Creator Hub at http://www.youtube.com/playbook. It is a downloadable PDF.
It covers topics like:
- Programming and Producing
- Publishing and Optimization
- Community and Social Media
The playbook serves as a great guide for how to think strategically about your content and hopefully inspire business owners to try new approaches.