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The YouTube Creator Playbook [VIDEO]

You are here: Home / Social Media Articles / The YouTube Creator Playbook [VIDEO]

August 22, 2012 //  by Mike Allton

Reading Time: < 1 minute

Most small businesses should be taking advantage of the power of video and social media to reach potential customers, but where do you start? The Social Media Hat has a resource for you.

The YouTube Creator Playbook is a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. Check it out in the Creator Hub at http://www.youtube.com/playbook. It is a downloadable PDF.


It covers topics like:

  • Programming and Producing
  • Publishing and Optimization
  • Community and Social Media

The playbook serves as a great guide for how to think strategically about your content and hopefully inspire business owners to try new approaches.

Related

Category: Social Media ArticlesTag: Video, YouTube

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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