One of the interesting developments that we’ve seen on social media in recent years is the addition of a “cover photo” to an individual or business’s profile page. Facebook personal profiles and business Pages both sport large graphics at the top of the page. Google+ and Twitter do as well, and even LinkedIn Company Pages can adorn their accounts with a sparkling graphic and message.
While all of these present wonderful business marketing opportunities, the problem lies in the differences. Each network has a completely different set of dimensions, viewable area, positioning and requirements. Therefore, I have put together this resource with information on the following networks (click the one you’re looking for if you want to get right to the cover photo requirements):
- Facebook – Profile Image, Cover Photo (Personal and Page), Facebook Group Cover Photo, Facebook Note Cover Photo
- Twitter – Profile Image, Cover Photo
- LinkedIn – Personal Profile Image, Personal Cover Photo, Company Page Logo, Company Page Cover Photo, Group Logo, Group Cover Photo
- YouTube – Profile Image, Cover Photo
- Pinterest – Profile Image, Board Cover Photo
- Instagram – Profile Image
One thing you’re not going to see here is a pretty infograph that demonstrates visually what each network’s image dimensions look like. The unfortunate truth is that these facts change multiple times a year, and yet I am constantly seeing outdated infographs still being distributed. Rather than contribute to that misinformation, I will provide you with all of the information that you need in plain text, and then the moment there is a change to any network, it’s a quick update to the text and we’re good to go.
Similarly, if another network like, say, Pinterest, decides to add this kind of image and customization to their profile pages, I will immediately update this article and let you know.
If you’re not handy with PhotoShop, I recommend using Canva or Venngage Banner Maker for your cover photo graphics.
So, without further ado, let’s get into the specific networks.
Facebook Cover Photo
On Facebook, personal profiles and business pages do not have identical layouts, but the cover photo image sizes are essentially the same.
Last Changed: 08/01/16 (read details)
Cover Photo:
– Maximum: 828 x 315
– Minimum: 399 x 150
– Maximum File Size: 3MB
Profile Image:
– Required: 180 x 180
– Displayed as: 160 x 160
– Maximum File Size: 15MB
Note that the Profile Image on profiles appears in the lower left corner of the header and is placed on top of the cover photo. Currently, 80% of the profile image is over the cover photo on personal profiles, while just 60% is on top of Page cover photos. Keep this in mind when choosing or creating your cover photo.
For Pages, the profile image is now displayed to the left of the cover photo and no longer conflicts, so the entire canvas can be used for creative elements. Note though that, when viewing a Page on mobile, the left and right margins will be slightly cropped. If you prefer those sides to be displayed, you can extend the height of your image to 828 x 475, and the entire image will be displayed on mobile. On desktop, only 315 pixels in height will be displayed, and you can reposition the graphic up or down to accomodate.
My new cover photo looks like this:
Notice how I draw attention to the Facebook Call to Action button (Sign Up) which is connected to my Blog Promotionology course and lead generation article. And, when you upload a new cover photo, don’t forget to click on it and add a description. Mine says,
Feel like you’re wearing one too many hats?
Mike Allton and The Social Media Hat can help you understand the real value social media may have for your business, and create a strategy that actually generates leads and sales.
Visit https://www.TheSocialMediaHat.com/ for more information.
On mobile, as mentioned above, the cover photo displayed is taller and narrower, and the profile image is displayed entirely within the cover photo.
Facebook Group Cover Photo
If you have a Group on Facebook, you can upload a custom cover photo for that Group as well.
Cover Photo:
– Maximum: 1920 x 1080
On mobile, the cover photo is displayed in full as a scaled down version.
Note that the Group name is displayed as a text overlay in the lower left of the photo.
Facebook Note Cover Photo
Now that Facebook has revamped Notes, you can add a cover photo there, a different one for each note that you create. You can also insert images within the content.
Cover Photo:
– Maximum: 1220 x 450
Facebook Event Cover Photo
– Maximum: 1200 x 628
Facebook Shared Image
– Facebook recommendation: 940 x 788 pixels
Facebook Shared Link Image
– Facebook recommendation: 1200 x 630 pixels
Twitter Cover Photo
On Twitter, there isn’t a different kind of profile for businesses, so everyone’s profiles appear the same.
Last Changed: 04/08/14 (read details)
Cover Photo:
– Maximum: 1500 x 500
– Visible: 1500 x 389
– Maximum File Size: 5MB
Profile Image:
– Maximum: 256 x 256
– Maximum File Size: 2MB
Note that while your cover photo should be uploaded with a 500px height, the upper and lower parts will not be displayed, making the visible height just 389px.
And, like Facebook, a portion of the profile image is superimposed on the lower left corner of the cover photo, rendering that area of the cover photo hidden, so be sure to take that into consideration.
As the viewer’s browser changes in size and resolution, the cover photo will be scaled accordingly.
On mobile, the cover photo is currently cropped on the left right and scaled to fit. Additionally, your profile image, name and Twitter handle are superimposed over the center of the cover photo.
LinkedIn Cover Photo
On LinkedIn, personal profiles are currently only permitted to use a small profile image – LinkedIn Premium users can now upload a custom Cover Photo. LinkedIn Company Pages are also able to upload a Homepage Image. 7/17 Update: LinkedIn has opened up Cover Photos to all members.
Last Changed: 06/09/12 (read details) – Company Page
Last Changed: 06/05/14 (read details) – Personal Profiles
Personal Profiles
Cover Photo:
– Recommended: 1584 x 396
– Maximum File Size: 4MB
Note: Your profile image and profile header will appear superimposed over the lower center of the cover photo, so do not place important information within that section of your image.
Profile Image:
– Recommended: 200 x 200
– Maximum: 4000 x 4000
– Maximum File Size: 4MB
Company Pages
Cover Photo:
– Maximum: 646 x 220
– Maximum File Size: 2MB
Standard Logo:
– Minimum: 100 x 60
– Displayed as: 100 x 60
– Maximum File Size: 2MB
Square Logo:
– Minimum: 50 x 50
– Displayed as: 50 x 50
– Maximum File Size: 2MB
On mobile, the cover photo is not displayed all.
LinkedIn Group
LinkedIn Groups may also display a cover photo, referred to as a “Hero Image.”
Cover Photo:
– Maximum: 646 x 200
– Maximum File Size: 2MB
Group Logo:
– Maximum: 100 x 50
– Maximum File Size: 100KB
Small Logo:
– Maximum: 60 x 30
– Maximum File Size: 100KB
On mobile, the cover photo is not displayed all.
YouTube Cover Photo
If you’ve taken the time to create a YouTube channel for your business, you have an opportunity there to add some branding as well, referred to by Google and YouTube as Channel Art. And while there is only one “channel art” image, it will render differently depending on how your channel is being viewed.
Last Changed: 02/05/13
Cover Photo:
– Maximum: 2560 x 1440
– TV Banner Display: 2560 x 1440
– Desktop Banner Display: 2560 x 423
– Mobile Banner Display: 1546 x 423
– Maximum File Size: 2MB
Profile Image:
– Rendered: 98 x 98
– Recommended: 800 x 800
When creating your YouTube Channel Art, it is the center area of the image that is displayed on desktop and mobile devices. This is referred to as the “Safe Area” by Google, and that’s where it’s recommended that you put your most important visual elements.
Also note that the profile image is displayed in the upper left corner over that section of your cover photo.
Pinterest Cover Photo
As of September 2019, Pinterest business profiles can upload a custom cover photo or video. The displayed aspect ratio is 16:9 with an effective display size of 600 x 333px.
Profile Image:
Pinterest also allows a single profile image sized at 165 x 165.
Board Covers:
When you create a board and begin adding pins to it, the board will display one pin as a “cover” and 4 other pin images as thumbnails to illustrate what’s within that board. If you edit the board, you can pick which pin is used as the “Pinterest Board Cover Photo.” While you cannot upload a different image or resize the selected pin image, you can adjust up or down what is displayed. Pinterest board cover photos are displayed at 216 X 111. Therefore, you can create images to that scale (i.e. 432×222) and Pinterest will display them at the correct height.
Note though that an image sized to 216×111 will not display the left and right margins, approximately 12%. You can shift the image left or right when selecting it as a cover for one of your Pinterest boards, but you’ll likely just want to make sure that the most important elements are centered within the remaining 76%.
To upload a custom board cover for Pinterest, you’ll simply need to first upload the image to that board as a pin from your computer (once uploaded, you can edit it and give it a link to your website or wherever). You can then edit that board and select that pinned image to be the cover.
Instagram does not yet support a cover photo, but of course you can upload a unique profile image.
Profile Image:
– 900 x 900
How To Create Great Social Media Cover Photos
Clearly, simply knowing the dimensions for each cover photo isn’t sufficient. If you want to use the cover photo feature to help convey your business brand and message, some skill and effort needs to be put toward creating a professional looking graphic.
If you can, hiring a professional designer is the preferred route to go. These are graphic elements that should be considered business assets, and a critical part of your social media marketing strategy. The cover photo is an image that will help communicate who you are and what you can do for potential customers, and is therefore vitally important. And a designer can do so much more than create a graphic that fits these requirements. A skilled designer understands the importance of color and layering and positioning. They can bring a trained eye to the use of fonts and text and images so that every element of the graphic communicates to the viewer very specifically and deliberately.
Some of you may have experience using professional-grade tools, or have a graphic designer on staff. If that’s the case, you may be interested in checking out these templates put together and updated by my friend and colleague Dustin W. Stout.
Social Media Cover Photo Templates: http://dustn.ws/1iS9Sq0
If you need to create graphics for yourself, but are not or cannot hire a professional designer, my recommendation is to use Canva.com. With Canva, you can create gorgeous looking graphics very inexpensively. The tool itself is free to use; only some of the stock images will cost you if you choose to use them. If you aren’t familiar with the tool, I highly recommend that the first thing you do once you’ve created your account is to run through the tutorials. You can get through all of them in about an hour, and doing so will not only familiarize yourself with the tool and your design options, but also give you some great ideas and design tips that you can apply to your new graphic.
Once you’re ready to begin, at the top of the home page are template sizes for various kinds of graphics. Some of the social networks are represented, but the easiest thing to do is to choose Custom and simply enter the dimensions above for whichever social network you’re starting with. That will present you with a blank canvas, perfectly sized, on which to begin creating your new social media cover photo.
How To Use Your Social Media Cover Photos
Before we get into some ideas on how you might use your social media cover photos, let’s go over a few tips on how not to use them.
- Never use images you do not own. If stock images are desired, purchase them through one of the many available stock services, or try buying imagery within Canva for just $1 each. Even images labelled for reuse and modification according to Creative Commons should not be used, since you have no method for giving credit to the image owner.
- Avoid excessive Sales and Marketing language.
- Never use images that are of poor quality or the wrong size. Stretched, blurry or grainy images will reflect poorly on your business.
Now that that’s out of the way, let’s run through some ideas on what you can do!
- Showcase new products or services
- Promote an exclusive deal for fans on that network
- Use holiday or seasonal imagery
- Celebrate company news and milestones
- Create urgency and offer a call to action
- Demonstrate what you do
- Compare and contrast you and your competition
- Cross-promote social platforms
- Spotlight a customer or partner
- Creatively coordinate your cover photo and profile image
Since you can change your cover photo as often as you wish, don’t be afraid to change it up for special events and holidays, even quirky days like Groundhog’s Day.
PRO TIP: On Facebook, the image you upload for your cover photo is treated by the network just like any of your other uploaded images. It can have a description and receive Likes, comments and even shares. And if someone is viewing your profile on desktop (and mobile on Facebook), they will be able to see that image’s description. Take advantage of this “Easter Egg” and leave a personalized message to fans that find it.
That should get you well on your way to a consistently branded set of social media cover photos. If you think you have a great cover photo and want to, show it off, leave a comment with a link to that profile in the comments below and we’ll all take a look!