Reading 80 – 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge… but it takes too long.
How To Pack A Year’s Worth Of Marketing Education Into Two DaysRead More
Use this 5 Step Process and Sell More on Social Media
What is the process for using social networks to develop an audience, all the way to achieving a sale? Find out here.
Use this 5 Step Process and Sell More on Social MediaRead More
Finding Social Media’s Place In The Marketing Universe
How does social media integrate into our overall marketing plan and strategy? To answer that, we will first explore all of the different ways in which businesses can effectively use social media to promote and grow their business. We’ll then be in a better position to determine social media’s place in the marketing universe.
Finding Social Media’s Place In The Marketing UniverseRead More
What Does It Mean To Be Social On Social Media?
Businesses are often advised to “Be Social” on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort?
Why My Content Strategy Needed to Change, and Yours May Too
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO.
Wishpond isn’t like many businesses.
Why My Content Strategy Needed to Change, and Yours May TooRead More
Why Followers, Not Follower Counts, Matter Most
There’s a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has zero followers is …
Brands That Have Scored With Their World Cup Marketing Strategy
The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy.
Brands That Have Scored With Their World Cup Marketing StrategyRead More
A Surefire Marketing Strategy for Driving Website Traffic
Website analytics is a Big Data gathering method that can give you an average 117 percent return on investment, or as much as 2,000 percent, according to International Data Corporation, a Massachussetts-based research firm. If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement …
A Surefire Marketing Strategy for Driving Website TrafficRead More
What does it take to successfully integrate mobile marketing with your existing social media plan?
That’s a great question that was recently asked within the Strategic Social Networking community on Google+. To answer a question like this, we’re going to need to delve a bit into what, exactly, mobile marketing is, and then see how that can play nicely with whatever you’re doing (or not yet doing) on social networks. …