While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.
While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how!
How does social media integrate into our overall marketing plan and strategy? To answer that, we will first explore all of the different ways in which businesses can effectively use social media to promote and grow their business. We’ll then be in a better position to determine social media’s place in the marketing universe.
Wouldn’t it be nice to have the influence and marketing know-how to grab the attention of your target audience every time you shared something to social media?
Most people who tweet links don’t bother to mention the author, so it’s hard to know when someone important does that for you. Unless you have this tool.
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here’s how it works.
There’s a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has zero followers is …
11 Incredible Sessions. 23 Amazing Speakers. This year’s Virtual Blogging Conference is packed with sessions ranging from Branding to HOAs to Podcasting and more, all free. Check it out.
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses. What social media managers and consultants …