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Content Marketing

You are here: Home / Archives for Content Marketing

Five Trends That Will Significantly Shape Content Marketing In 2014

January 10, 2014 //  by Mike Allton

In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.

Five Trends That Will Significantly Shape Content Marketing In 2014Read More

Six Secrets of Contagious Content [infograph]

August 26, 2013 //  by Mike Allton

Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. While we don’t want to play …

Six Secrets of Contagious Content [infograph]Read More

What The Movies Can Teach Us About Content Marketing

July 25, 2013 //  by Mike Allton

When I was a kid I wasn’t allowed to watch the Simpsons. In fact, I wasn’t even allowed to watch the Power Rangers but I understood the storyline enough to be able to fake it when classmates brought up discussions around the most recent episode. I wasn’t allowed to watch certain TV shows or play …

What The Movies Can Teach Us About Content MarketingRead More

Advantages of Gadget and Technology Content in Social Media

April 30, 2013 //  by Mike Allton

More and more people value the easy access and availability of social media content on gadgets and technology. This is because such information provides great value and, most of all, it’s free. One thing that works in favor of social media content is that news and information, including technology and gadget articles, are fresh and …

Advantages of Gadget and Technology Content in Social MediaRead More

5 Cool Content Curation Tools for Social Marketers

April 13, 2013 //  by Mike Allton

In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a …

5 Cool Content Curation Tools for Social MarketersRead More

The Best Blog Traffic Tools for Content Marketing

March 25, 2013 //  by Mike Allton

Content Marketing for your business means creating great content and sharing it to your social networks. But it also means looking for additional, sometimes creative ways to get what you’re writing in front of more people. What do you think are the best tools for getting more traffic to your blog? The tools below generally …

The Best Blog Traffic Tools for Content MarketingRead More

Content Marketing Lessons from Coca-Cola

January 21, 2013 //  by Mike Allton

If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been hesitant to pay any attention at all to what giant companies like Coca-Cola were doing, since the marketing …

Content Marketing Lessons from Coca-ColaRead More

Content Marketing Lessons from Sheherezade

January 17, 2013 //  by Mike Allton

Sheherezade was a Persian Queen and the main character and storyteller in One Thousand and One Nights. In the story, the King marries a new virgin each day. The following morning, he marries a new girl and has the old wife beheaded, allegedly for being unfaithful. Sheherezade, the daughter of a vizier, wants to marry …

Content Marketing Lessons from SheherezadeRead More

Content Marketing Tools: The Interview

January 2, 2013 //  by Mike Allton

There are many different kinds of content that you can use to market your business. One in particular that can be extremely effective is Interviewing. Simply identify influential people in your business and industry and conduct an interview with them. There are a number of benefits to using interviews, and I will also review some …

Content Marketing Tools: The InterviewRead More

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