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Spotlight Groups on your LinkedIn Company Page

You are here: Home / Social Media Articles / Spotlight Groups on your LinkedIn Company Page

December 13, 2012 //  by Mike Allton

Reading Time: < 1 minute

Quietly amongst the new Google+ Communities and #PhotoWars this week, LinkedIn has added a new feature to its Company Pages called Group Spotlight. With it, you can feature a group that you own or are a member of right on your Company Page.

To spotlight a group, log into LinkedIn and go to your Company Page. Once there, click on the blue Edit button and go down to the Featured Groups section. You can then start typing in the name of the group you want to feature and select it when it comes up, just like when you’re posting an update. Once you’ve selected all that you wish to feature, scroll back up and click the Publish button.

You can see what it looks like below. We’ve featured a local networking group that we’re active in, and one of our favorite social media groups.

LinkedIn Group Spotlight Example

If you maintain your own group, this is a great way to encourage visitors to your Company Page to view and join your group. Many companies create and maintain groups so that they can not only faciliate discussions on topics that are relevant to their industry, but also have a more active role in those discussions.

Are you using groups for your company, or just as an individual user?

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Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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