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Spotlight Groups on your LinkedIn Company Page

You are here: Home / Social Media Articles / Spotlight Groups on your LinkedIn Company Page

December 13, 2012 //  by Mike Allton

Reading Time: < 1 minute

Quietly amongst the new Google+ Communities and #PhotoWars this week, LinkedIn has added a new feature to its Company Pages called Group Spotlight. With it, you can feature a group that you own or are a member of right on your Company Page.

To spotlight a group, log into LinkedIn and go to your Company Page. Once there, click on the blue Edit button and go down to the Featured Groups section. You can then start typing in the name of the group you want to feature and select it when it comes up, just like when you’re posting an update. Once you’ve selected all that you wish to feature, scroll back up and click the Publish button.

You can see what it looks like below. We’ve featured a local networking group that we’re active in, and one of our favorite social media groups.

LinkedIn Group Spotlight Example

If you maintain your own group, this is a great way to encourage visitors to your Company Page to view and join your group. Many companies create and maintain groups so that they can not only faciliate discussions on topics that are relevant to their industry, but also have a more active role in those discussions.

Are you using groups for your company, or just as an individual user?

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Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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