• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search
  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search

“Social Media is about sociology and psychology more than technology.” – Brian Solis

You are here: Home / Social Media Articles / “Social Media is about sociology and psychology more than technology.” – Brian Solis

September 18, 2012 //  by Mike Allton

Reading Time: < 1 minute

In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It’s all about relationships.

Why is this important? Because younger generations are being raised in this digital environment and are starting to use social media tools as their primary form of communication. Older generations and businesses may feel reluctant to jump in due to the intimidating number of tools available and the learning curve they represent. However, if we want to reach our target audiences and market ourselves and our businesses, we must be willing to learn and adopt these new tools.

Every professional website should have social media tools integrated, and every business owner and marketing department should be using social media to reach out to new markets and communicate with their customers and fans.

Related

Category: Social Media Articles

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Mike has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Join The Community!

Thousands of other businesses and bloggers get the latest social media insights and ideas.


Previous Post: « Do Social Networks Have an Obligation to Remove Hateful Content?
Next Post: Twitter for iPad Rebooted »

Primary Sidebar

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Reserve Your Copy

Reserve your copy of Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton. Available here.

Plan To Succeed

Social Media Planner for Social Media Success

Grab your copy of the Social Media Planner, today!

Join The Mastermind

Want access to experts and live video training for just a few bucks a month?

The 360 Marketing Squad is a private Facebook Group featuring 4 of the industry’s top minds, covering every aspect of online marketing, and costs just $5/month to join. Learn more.

Footer

Recent Posts

  • Top 10 Reasons Not To Miss This Summit
  • Instagram Trust Score: What It Is and How to Improve It
  • Agorapulse To Host Premiere Online Marketing Event
  • 10 Light Years Ago
  • We Whisper Too Quietly on Social Media
  • The Social Media Job Hazard No One Is Talking About
  • 15 Newsletters To Level Up Your Marketing, And You!
  • 8 of the Most Effective Ways to Approach Twitter Influencers to Grow Your Brand

Key Topics

Agorapulse Apps Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Facebook Groups Gmail Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout Link Building LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Tumblr Twitter Video Vine Yahoo Yelp YouTube
  • Home
  • Subscribe
  • About The Social Media Hat
  • Social Media Planner
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

  • Social Media Articles
  • Digital Marketing
  • Social Media Tools
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 The Social Media Hat · All Rights Reserved