• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Social Media and the Keynote Speaker: Pro Tips from the Experts

Here’s how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation.

You are here: Home / Social Media Articles / Social Media and the Keynote Speaker: Pro Tips from the Experts

July 16, 2018 //  by Mike Allton

Reading Time: 4 minutes

When you were last on stage, how engaged was your audience? Were they sitting on the edge of their seats, just waiting to hear what you had to say next?

But when you stepped off the stage, how engaged was your audience then? And a week later, were they reaching out with follow up questions and speaking opportunities?

Chances are, your audience engagement drops substantially when you step out of the limelight. And while that seems like a no-brainer, it doesn’t have to be that way. You can maintain the excitement level and triple your chances of repeat or even new business, simply by using a tool you’re probably already familiar with: social media.

What You’re Missing

Everyone knows they “need” social media, but as a professional speaker, it is essential. Non-negotiable. If you’re not active on social media, your business is either floundering or headed towards a cliff. It won’t take long for those social savvy and highly-influential, up-and-comers to take your spot.

But don’t worry, we can fix this.

Pro Tips for Never Ending Social Influence

In light of that, here are a few basics and pro tips on how to maximize your use of social media to maintain your influence with audiences over time. To help, I reached out to Mike Allton, Phil Gerbyshak, and Hank Hoffmeier for their input as well. All of whom are social media pros in their own right.

Pro Tips for Never Ending Social Influence

Facebook

While Facebook isn’t the content powerhouse it once was, it’s still the king of flexibility. Just about any type of content performs well on Facebook. Long form blogs, videos, images…it’s all fair game. In fact, the flexibility and word-of-mouth reach, it’s debatably the best place for new-to-social users to start building their following.

Plus, Facebook is investing heavily in video. Which, as a speaker, is where you should be spending most of your time. Between the live videos and captioning, the video tools are astounding.

With that in mind, here’s where you should 100% spend your time.

  1. Create a business page with a profile photo, cover photo, linked website, and call to action.
  2. Invite your network to like and rate and review your page.
  3. Use native content as much as possible. E.g. don’t share a link to Youtube, upload it directly to Facebook.
  4. Collaborate with your upcoming event Facebook page. Share what they’re sharing. Post some original content about the conference and ask them to share.

Pro-Tips

Hoffmeier: “Promote your book! I normally offer it for free (download) when I speak. It helps with reviews and awareness. If you do not have a book, why not? Get to it!”

Allton: “Consider creating videos first as a Facebook Live, then repurpose those into natively uploaded videos to LinkedIn and YouTube. A live video to a Facebook Page gets killer reach and engagement. You can then use retargeting to run Facebook ads to people who viewed those videos. And when you have a speaking event, you can either tease the event in advance, or share a portion of what you talked about after the fact.”

Gerbyshak: “Pin a video with a post and some links to welcome new visitors to your page, and an opt in.”

Pro Tips for Never Ending Social Influence

Twitter

It’s easy to see Twitter as a “news feed”, but in reality, it’s more like a busy airport. People are chatting all around you, some loudly, some quietly. Most are going their own way, but when you reach your gate, you suddenly have something in common with everyone around you. You’re listening for relevant information, both from the person behind the microphone and those around you.

Treat Twitter as such. When you’re speaking an event, you better be listening to what others are saying around you. About you. And about the things relevant at that time.

Here’s how you can ensure you’re ready to hear…

  1. Update your profile and cover photo.
  2. Find the hashtag for every event or relevant topic and use it.
  3. Follow said hashtag.
  4. Respond to every single mention.

Pro Tips

Hoffmeier: “Create a unique hashtag that is always used and shared during presentations. Also, keep posting using the conference hashtag after the show. Some people look at residual posts/tweets”

Gerbyshak: “Pin a tweet to your profile with the goodies you mentioned in your presentation. Make sure you use the conference hashtag. Share it a few other times but keep it pinned for at least a week after the event for maximum relevance.”

Allton: Put the conference hashtag in your username, like, “Mike Allton #MDMC18” so that you’ll be found in conference hashtag search results as a user! h/t to Stephanie Liu for showing me how effective this is.”

Pro Tips for Never Ending Social Influence

LinkedIn

We’re seeing a resurgence in LinkedIn. With it’s recent influx of video content, your audience is more engaged than ever. As a speaker, LinkedIn is where you can really show off. The whole point of LinkedIn is to gain education about industries and individuals. Get in there. Now. Don’t walk, run.

As for the basics…

  1. Update your profile. I’m talking new profile and header photo.
  2. Craft a compelling summary, it’s the first thing visitors will look at. Make it succinct with flare.
  3. Start chatting. Think about it like the lobby at a conference. Lots of people all wanting to connect, but manners, small talk, and courtesy are still expected. Don’t go in for the sales pitch. If you wouldn’t talk that way face-to-face, don’t communicate that way on LinkedIn.
  4. Post videos and images from your gig, bonus points if you involve/mention some of the attendees!

Pro Tips

Hoffmeier: “Work the crowds after and connect with attendees on LinkedIn and IRL. I always go to the receptions, dinners, and networking events.”

Allton: “Be a connector. It’s a great feeling as a speaker to have people coming up to you and talk to you, but one of the best thing you can do long-term is help people connect with other people. LinkedIn is particularly effective for this technique.”

Gerbyshak: “Follow up any accepted connection requests with some relevant articles that go deeper into your topic and that mention your book or an opt in. Do not go right for an opt in from your LinkedIn message because that’s what your competitors are doing.”

These pro-tips are just the tip of the iceberg. There are so many opportunities to keep your audience excited and ready to sing your praises. You just have to be ready to hear them. Check out your social profiles, get them up-to-date, and put together a plan for your next speaking gig. Turn one hour of stage time into a lifetime of influence.

Raw Image:

Related

Category: Social Media ArticlesTag: Facebook, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « How To Simulate Twitter Lists Within Agorapulse
Next Post: How To Find Every Facebook or Instagram Ad Comment On Every Ad Account »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Virtual Event ROI

What Is The ROI of Virtual Events?

March 31, 2022 //  by Mike Allton

Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI?

From Blah Webinars To Sold Out Summits – My Virtual Event Journey

November 8, 2021 //  by Mike Allton

Learn From My Virtual Event Experiences

Leverage the Power of Social Media For Your Next Virtual Event

March 6, 2022 //  by Prakash Rawat

Promote your virtual event through social media to inform, engage, and ultimately reach wider audiences.

More Like This

  • What Is The Future Of Virtual Events?
  • What Else Can You Do With A Virtual Event Platform?
  • How to Maintain Audience Engagement after a Successful Virtual Event

Footer

Recent Posts

  • How To Use Social Media For Virtual Event Marketing
  • How To Use Video For Virtual Event Marketing
  • The Virtual Event Marketing Strategy You Need Today
  • How to Use LinkedIn Events – The Complete 2022 Guide
  • What Is The Future Of Virtual Events?
  • What is WCAG, and Why is it Important?
  • What Else Can You Do With A Virtual Event Platform?
  • How to Maintain Audience Engagement after a Successful Virtual Event

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Media Planner Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved