• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Pinterest Case Study: Focus and Read

You are here: Home / Social Media Articles / Pinterest Case Study: Focus and Read

April 19, 2013 //  by Mike Allton

Reading Time: 2 minutes

“Nearly 8% of school-aged children in the U.S. have received a diagnosis of AD/HD and nearly 1 in 5 U.S. school-aged children have some form of dyslexia.” According to Joan Brennan, creator of the patented Reading Focus Card, there’s a growing segment of our population, both children and adults, who are dealing with these kinds of issues and struggle to read. In 2009, she developed a low-tech tool to help people focus their eyes on just one or two lines of text, and block out all of the surrounding text so that they can concentrate on the words they’re trying to read and digest them.

Take one glance at Joan’s Pinterest boards (http://pinterest.com/brennajn2000/), and you can see how dedicated she is, not just at selling her product and building her business, but also at providing resources and educational information that people and parents will appreciate.

Joan joined Pinterest abut a year ago and started to organize her boards into various topics like “Help for Struggling Readers” or “AD/HD Resources & Support” or “Sensory Ideas.” She has boards specifically for AD/HD, Dyslexia, Autism/Aspergers, Low Vision, Stroke, Brain Injury, Special Needs, Dysgraphia, Dyscalculia, Dyspraxia, Down Syndrome, Tourette, Parkinsons, Dementia and Alzheimers. She has over 4,600 pins spread out over 80 different boards!

Joan is doing exactly what a small business needs to do with social media: share great, interesting content and be a resource to other users.

To date, Joan has attracted hundreds of followers on Pinterest, and her activity is generating a lot of interest and connections.

In looking at her main Pinterest Board, Help for Struggling Readers, you’ll find a great mix of links specifically from Joan’s business, along with links, articles and images from a huge variety of other sources. She has discovered through her Pinterest activity that there is a huge interest and need for help and information, specifically on AD/HD and Dyslexia. Joan monitors her website analytics and Pinterest analytics and sees the greatest activity on pins regarding those topics.

Joan has been teaching for over 15 years, and developed this product to help the kids she saw coming through her classrooms year after year. She has made an effort to use social media to not only promote her product, but also to help educate kids and parents, and she is doing an outstanding job. Businesses and organizations alike would do well to follow her example.

If you’re interested in learning more about the Reading Focus Card, here’s a video that demonstrates how it works:

Joan is now working on a digital version of her tool which would apply to e-readers, tablets and more.

What should you do next?

  1. Check out Joan’s Pinterest boards and look for inspiration on how you can use your own Pinterest account to provide valuable information and resources to your own clients about your business and industry.
  2. Take a moment to like and repin one or two of the pins Joan has curated. We all know people experiencing one of these issues.

If you have any questions, or would like to recommend additional resources for these issues, please do so in the comments below.

Related

Category: Social Media ArticlesTag: Pinterest

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « Three main reasons why healthcare organisations need PR
Next Post: Facebook Changes Facebook Page Admin Panel »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Virtual Event Deadly Sins

7 Deadly Sins To Avoid In Your Virtual Event

November 9, 2021 //  by Mike Allton

Avoid these sins to create a virtual event that is remarkable and cherished.

Virtual Event Ideas

6 Powerful Virtual Event Ideas for SaaS Brands

April 24, 2022 //  by Mike Allton

There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives.

Virtual Event Backup Plans

Always Have A Virtual Event Backup Plan

June 1, 2022 //  by Mike Allton

Season 01 Episode 05 of the Virtual Event Strategist Podcast

More Like This

  • Stay Calm And Virtual Event Plan On
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?

Footer

Recent Posts

  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?
  • 6 Ways To Market Your Virtual Event

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved