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Articles & Blog Posts

Hundreds of articles on Influencer Marketing, Social Media, Virtual Events, and more.

You are here: Home / Articles & Blog Posts

Social is more than just right now.

September 6, 2012 //  by Mike Allton

Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed. But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social …

Social is more than just right now.Read More

Tumblr has a New Look. What do you think?

September 6, 2012 //  by Mike Allton

Tumblr, the microblogging social network, has released an update to their mobile app which presents Tumblr users with an all-new look. According to Tumblr’s corporate blog, the mobile blog is now, “completely redesigned for faster browsing, cleaner reading, and easier sharing.” This update includes: Messages: Send Fan Mail to your favorite blogs Tags! View tracked …

Tumblr has a New Look. What do you think?Read More

Klout for iPhone gets an update.

September 5, 2012 //  by Mike Allton

Klout released version 1.7 of their iOS mobile app today. This minor update allows users to edit their Klout bio, topics and influencers directly from the app.  If you weren’t already using the Klout for iPhone app, you should, as it was already a great tool for monitoring your current Klout Score, as well as …

Klout for iPhone gets an update.Read More

Welcome to The Social Media Hat!

September 1, 2012 //  by Mike Allton

The purpose of The Social Media Hat is to help small business owners who already wear one too many hats. If you’re like most small business owners, you’re in charge of your daily business operations, as well as accounting, human resources, legal, maintenance, IT, customer service, sales and even sometime therapist. One top of all that, …

Welcome to The Social Media Hat!Read More

Yelp app updated with lots of fixes and improvements

August 31, 2012 //  by Mike Allton

Yelp released another udpate to their mobile app today, version 6.1.0. In it, Yelp states: “We know you guys are super bummed about the cancelling of Jersey Shore, so we thought we’d cheer you up with a hot new update from your friends at Yelp.” The update includes: Leave comments as you check in for …

Yelp app updated with lots of fixes and improvementsRead More

The Inside Scoop on Klout Score

August 31, 2012 //  by Mike Allton

Klout, the online measurement of your social influence, attempts to analyze and aggregate activity from your social networks to determine how much influence you actually have in social media, and provide you with a Klout Score that may fluctuate daily. How accurate Klout is can be debated, but business owners and people who wish to …

The Inside Scoop on Klout ScoreRead More

Microblogging as a Business Marketing Tool

August 30, 2012 //  by Mike Allton

A microblog is a great way to support your business website, internet marketing, and customer communication. First, though, let’s cover what a microblog is and then we can get into the what it does.   A microblog is, as the name implies, a very small blog. Microblog posts are typically just a sentence or two …

Microblogging as a Business Marketing ToolRead More

Is Your Business Going Google? New Google+ Features Released.

August 29, 2012 //  by Mike Allton

If you’re like many businesses, you’re already using several Google products, like GMail, Google Docs, or Google+. Google knows that more and more businesses are operating “in the cloud” and has stated that they want to make that process smoother for businesses. Today, in a blog post, Google has announced a number of new features …

Is Your Business Going Google? New Google+ Features Released.Read More

Be Recommendable To Achieve LinkedIn Success

August 29, 2012 //  by Mike Allton

Be Recommendable. Make sure that your customers CAN and SHOULD recommend you on LinkedIn.

Be Recommendable To Achieve LinkedIn SuccessRead More

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