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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Articles & Blog Posts

Hundreds of articles on Marketing Strategy, Influencer Marketing, Social Media, SEO, and more.

Influencer Essentials: the Bio and the Media Kit

If you haven’t crafted a polished bio and media kit yet, now’s the time. Here’s how.

Influencer Essentials: the Bio and the Media KitRead More

10 SaaS Marketing Lessons

10 Surprising SaaS Marketing Lessons from an Ecommerce Event

This eCommerce event was jam-packed with amazing SaaS marketing insights.

10 Surprising SaaS Marketing Lessons from an Ecommerce EventRead More

Use Themes In Your Social Media Marketing

Marketing Minutes with Mike

Use Themes In Your Social Media MarketingRead More

Grow Your Newsletter

10 Free Ways To Grow Your Newsletter Subscribers

Learn how to grow your newsletter organically, to targeted subscribers.

10 Free Ways To Grow Your Newsletter SubscribersRead More

SaaS Marketing Terms and Acronyms

Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs

Familiarize yourself with these key SaaS Marketing terms.

Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOsRead More

What is Marketing Strategy? A Guide for Startup SaaS Companies

The What, Why and How of a Great Marketing Strategy

What is Marketing Strategy? A Guide for Startup SaaS CompaniesRead More

Who Needs A Fractional CMO

Who Needs A Fractional CMO?

Only Businesses In Certain Situations Need a Fractional CMO

Who Needs A Fractional CMO?Read More

Marketing Campaign Considerations

7 Powerful Considerations For A Successful Marketing Campaign

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign.

7 Powerful Considerations For A Successful Marketing CampaignRead More

What If You DON’T Have A Marketing Strategy? What Happens Then?

This is a great thought exercise to make your marketing strategy a priority.

What If You DON’T Have A Marketing Strategy? What Happens Then?Read More

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