• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search
  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search

Microblogging as a Business Marketing Tool

You are here: Home / Social Media Articles / Microblogging as a Business Marketing Tool

August 30, 2012 //  by Mike Allton

Reading Time: 2 minutes

A microblog is a great way to support your business website, internet marketing, and customer communication. First, though, let’s cover what a microblog is and then we can get into the what it does.

 

A microblog is, as the name implies, a very small blog. Microblog posts are typically just a sentence or two in length and might answer questions like, “what am I doing?” or introduce brief topics. They may also be used to share brief links to videos, audio, or single images. Your Twitter feed or your Facebook wall could be considered microblogs.

 

RELATED: How To Start A Blog: The Ultimate Guide

 

So how will microblogging help my business?

 

First, business owners can use a microblog to quickly share short pieces of information with clients. These might include tips, links, news updates or video commentaries.

 

Due to the vary nature of a microblog, individual posts are generated quickly, giving businesses another way to post content to their site and share information with their customers, without having to devote as much time as a regular blog post might require.

 

Because posts can be easy and quick to accomplish, businesses can quickly generate a lot of actual website content and information in a microblog.

 

Businesses can also use microblogging internally. According to the Harvard Business Review, micoblogging can enhance productivity by allowing employees to rapidly exchange information and drive solutions which would otherwise take much longer — and be far more expensive to achieve.

 

In addition to providing customers with a nice, steady stream of information, businesses who utilize a microblog on their site will also be generating great content which will help with their search engine optimization (SEO), marketing (SEM) and ranking.

 

Microblog posts can be automatically or manually directed to social media platforms, depending on the nature of the microblog. A good marketer might also use microblog posts to fuel ongoing social media posts.

 

What Can I Microblog About?

 

The Social Media Hat, for instance, has a microblog devoted to our main site topics: Social Media, Blogging, Marketing, SEO, Apps and Technology. We regularly post tips, recommendations and suggestions to this microblog which are displayed here within our own website. Over time, we also re-post many of these same tips on Twitter to share with our followers (since one of our tips is to “post links to company blog posts more than once).

 

Your own microblog might be short sentences like ours, or you might use it to stream product images, pictures of you and your staff “in action”, or quick updates on what’s going on in your business and industry.

 

If you’re unable to incorporate a microblog within your own website, third-party solutions like Tumblr and Posterous are good alternatives, as long as there are plenty of links back to your own website.

 

Do you have any creative uses for a microblog that you’d like to share?

Want more help, right now? Take a look at The Blog Planner to help you succeed in your content marketing. Start planning today for a successful tomorrow!

Related

Category: Social Media ArticlesTag: Blogging, Facebook, SEO, Twitter

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

35,000 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Is Your Business Going Google? New Google+ Features Released.
Next Post: The Inside Scoop on Klout Score »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

B2B Influencer Marketing Revenue Information

How Much Revenue Can A B2B Influencer Earn?

January 25, 2023 //  by Mike Allton

7 Ways B2B Influencers Can Make Money

B2C vs B2B Influencer Marketing

B2B Influencer vs B2C Influencer Marketing

January 23, 2023 //  by Mike Allton

What’s the difference between B2C & B2B Influencer Marketing?

Fintech CEOs Demonstrate Leadership Through Personal Brand

January 22, 2023 //  by Marc Angelos

Hint: it’s all about creating content in one way or another.

More Like This

  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships
  • How To Develop Successful Influencer Marketing Campaigns

Footer

Recent Posts

  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships
  • How To Develop Successful Influencer Marketing Campaigns
  • How To Launch An Affiliate Program In 30 Days
  • How To Approach Strategic Partnerships and New Opportunities

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
  • Partnership Unpacked Podcast (Coming soon!)
  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved